Vừa qua, giải thưởng cho các chiến lược sáng tạo và hiệu quả nhất khu vực Tangram 2018 vừa qua đã công bố danh sách ban giám khảo đầy đủ cho tất cả các hạng mục.

Các nhóm ban giám khảo được lựa chọn dựa trên sự cân nhắc rất kĩ lưỡng từ các chuyên gia hàng đầu trong nhiều lĩnh vực khác nhau nhằm cân bằng kiến thức chuyên môn. Trong vai trò ban giám khảo, các nhân sự đến từ những thương hiệu và agency lớn nhất này sẽ chịu trách nhiệm trao giải thưởng chiến dịch hiệu quả nhất trong năm cho người xứng đáng nhất.

Joe Pullos, Spikes và Tangrams Festivals Director cho biết: “Chúng tôi rất biết ơn khi các thành viên trong đội ngũ ban giám khảo có năng lực cao đã dành thời gian quý báu của mình để xem xét, đánh giá và chọn ra chiến dịch hiệu quả nhất trong danh sách hàng loạt danh mục được gửi về trong năm nay. Một lần nữa, chúng tôi đã tập hợp những con người tốt nhất trong ngành công nghiệp sáng tạo, những người sẽ góp vào đó tư duy sáng tạo và độc đáo của mình thông qua những cuộc tranh luận mạnh mẽ. Danh sách rút gọn sẽ được tiết lộ vào tháng 7. Người chiến thắng giải thưởng Tangrams Effectiveiveness @ Spikes 2018 sẽ được công bố và trao tặng danh hiệu vào ngày 28 tháng 9 tại Lễ trao giải thưởng Spikes Asia. Những tấm vé để đi đến Lễ trao giải Lễ hội sáng tạo và Spikes Asia Spikes Asia
hiện đang được bán tại www.spikes.asia.

Dưới đây là danh sách các vị ban giám khảo trong từng hạng mục:

Hạng mục Hiệu quả

David Porter, VP, Global Media, Unilever – Jury President

Amanda Hancock, Head of Strategy, McCann Worldgroup

Duncan Pointer, Chief Executive Officer, Vizeum Asia Pacific

Edward Booty, Chief Strategy Officer, APAC, Publicis Communications

Ian Pearman, President, TBWAAsia
Kaveri Khullar

Kota Takaichi, CMO / COO, HAKUHODO Malaysia

Lakish Hatalkar, President Director, One J&J Indonesia

Levent Guenes, Chief Growth Officer, APAC, Havas Group

Måns Tesch, Chief Strategy Officer – Asia Pacific, Middle East & Africa, Grey

Marco Corsi, Director, Global Accounts Team, APAC, Facebook

Matt Scotton, CSO APAC, Mediabrands

Michael Cook, Regional CMO – APAC: Personal Insurance, AIG
Michael Chadwick, Chief Strategy Officer, APAC, Dentsu Brand Agencies

Nick Sinclair, Senior Brand Marketing Manager, APAC, Airbnb

Sandipan Roy, Chief Strategy Officer, APAC, Isobar

Shahvez Afridi, Global Strategy Director, MullenLowe

Shantanu Dasgupta, Executive Planning Director, Global, ADK

Vishwanath Ramaswamy, Global Marketing Director, GSK

Vivek Pareek, Global Brand Manager – Shell Helix and Shell Advance, Shell
Wendy Walker, Head of Marketing: Global Expansion, Intuit

Yvonne Tey, Marketing Director, Under Armour SEA

Hạng mục Chiến lược kỹ thuật số

Erica Kerner, VP Marketing – Asia Pacific, Tiffany & Co – Jury President

Carlos Palacios, Head of Strategy, DDB

Caspar Schlickum, CEO Asia Pacific, Wunderman

Diane Yap, Head of Marketing, AXA Insurance

Haruna McWilliams, VP Strategy APAC, Essence
Josie Brown, APAC Director of Digital, JWT/Mirum

Justin Peyton, Chief Strategy & Transformation Officer, Digitas

Kabeer Chaudhary, Regional Director APAC, M&C Saatchi Mobile

Kunal Arora, Managing Director, Edelman

Patrick Rona, Chief Digital Officer, APAC, McCann Worldgroup

Priyanka Nath, Digital Marketing Director, Expedia Group

Rika Sharma, Managing Partner, Ogilvy & Mather

Sanchit Sanga, Chief Digital Officer, Mindshare
Scott McBride, Chief Digital Officer, IPG Mediabrands, APAC

Shamusddin Jasani, Managing Director, Isobar (A division of Dentsu Aegis Network)

Suresh Ramaswamy, Regional Digital Lead, AMEA, Grey Group

Tan Rahman, Marketing Consultant

Hạng mục Chiến lược Truyền thông (media)

Josephine Tan, Global Media Director, McDonald’s – Jury President

Amy Pak, Connections & Media Activation Manager, APAC, Airbnb
Anindya Dasgupta, Global Chief Marketing and Sales Officer, Fonterra

Ben Cunnington, Client Partner, Dentsu Aegis

Clay Schouest, Chief Strategy Officer, APAC, Carat

Imogen Hewitt, Group Managing Director, Havas Media

James Honda-Pinder, Planning Director, Iris Worldwide

Jan-Philipp Harling, Global Media Investment Director, Huawei

Jasper Distel, Regional Integrated Comms & Media Strategy Lead, Uber Technologies Inc.
Joyce Po, Regional Media Director, Mindshare

Klara Krok-Paszkowska, Head of Strategy Asia Pacific, Joule

Nicholas Koh, Account Director – Media, StarHub Pte Ltd

Nick Licence, Regional Director Data & Strategy APAC, Dentsu

Pablo Gomez, Head of Media and Digital NASEAP, Kantar Millward Brown

Qaiser Bachani, Director Media, APAC, GSK Consumer Healthcare

Richa Goswami, Global Head of Creative, Content and Digital platforms, Johnson and Johnson
Roche Vandenberghe, Head of Marketing, FWD Life Insurance Corporation

Stephen Tompkins, VP, Media Activation, Essence

Todd Martin, Director, Digital and Media Marketing, APJ, HP Inc

Tushar Vyas, Chief Strategy Officer, GroupM South Asia

Veneeta Ranjan, Regional Media Management – APAC, Ferrero

Walter Navarro, Director of Marketing Communications, Sofitel Singapore City Centre
Wendy Hogan, Customer Experience & Marketing Strategy Director, Oracle

Hạng mục Phân tích dữ liệu và E-comerce

Juliana Chu, Director, APAC Digital & Analytics, Kimberly-Clark Asia Pacific Headquarters – Jury

President

Brendon Cropper, Chief Data & Experience Officer, Carat

David Brigham, Analytics Director, Mirum Agency
Gurmukh Chhabra, Senior Manager eCommerce – Asia Middle East and Africa, Mondelez International

Huw Davis, Data & Analytics Director – APAC, J Walter Thompson

James Lewin, Head of Innovation, Asia-Pacific, Mindshare

Jasper Knoben, Ecommerce lead APAC, Philips

Khaled Matar, Associate Director, eCommerce, PHD

Michel Mommejat, Managing Director Digital, Data and Technology, McCann Worldgroup Japan

Patrick Deloy, Managing Director, Isobar Commerce
Tetsuya Waida, Director, Hakuhodo

Tuomas Peltoniemi, President, Asia – Digital & Innovation, TBWADigital Arts Network
William Adeney, Vice President, OgilvyRed Asia Pacific

About Tangrams

The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. As the region’s foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers, the Festival features a compelling programme of seminars and forums, multiple networking sessions and awards presentation.
The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Tangrams trophies.
The Tangrams (formerly Asian Marketing Effectiveness and Strategy Awards) is a collaboration between Ascential Events (Europe) Limited and Haymarket Media Group.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket
Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Ascential Events (Europe) Limited

Ascential Events is an international business-to-business media company with a focused portfolio of large scale exhibitions, congresses and festivals. Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. www.ascential.com.

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