Vừa qua, giải thưởng cho các chiến lược sáng tạo và hiệu quả nhất khu vực Tangram 2018 vừa qua đã công bố danh sách ban giám khảo đầy đủ cho tất cả các hạng mục.
Các nhóm ban giám khảo được lựa chọn dựa trên sự cân nhắc rất kĩ lưỡng từ các chuyên gia hàng đầu trong nhiều lĩnh vực khác nhau nhằm cân bằng kiến thức chuyên môn. Trong vai trò ban giám khảo, các nhân sự đến từ những thương hiệu và agency lớn nhất này sẽ chịu trách nhiệm trao giải thưởng chiến dịch hiệu quả nhất trong năm cho người xứng đáng nhất.
Joe Pullos, Spikes và Tangrams Festivals Director cho biết: “Chúng tôi rất biết ơn khi các thành viên trong đội ngũ ban giám khảo có năng lực cao đã dành thời gian quý báu của mình để xem xét, đánh giá và chọn ra chiến dịch hiệu quả nhất trong danh sách hàng loạt danh mục được gửi về trong năm nay. Một lần nữa, chúng tôi đã tập hợp những con người tốt nhất trong ngành công nghiệp sáng tạo, những người sẽ góp vào đó tư duy sáng tạo và độc đáo của mình thông qua những cuộc tranh luận mạnh mẽ. Danh sách rút gọn sẽ được tiết lộ vào tháng 7. Người chiến thắng giải thưởng Tangrams Effectiveiveness @ Spikes 2018 sẽ được công bố và trao tặng danh hiệu vào ngày 28 tháng 9 tại Lễ trao giải thưởng Spikes Asia. Những tấm vé để đi đến Lễ trao giải Lễ hội sáng tạo và Spikes Asia Spikes Asia
hiện đang được bán tại www.spikes.asia.
Dưới đây là danh sách các vị ban giám khảo trong từng hạng mục:
Hạng mục Hiệu quả
David Porter, VP, Global Media, Unilever – Jury President
Amanda Hancock, Head of Strategy, McCann Worldgroup
Duncan Pointer, Chief Executive Officer, Vizeum Asia Pacific
Edward Booty, Chief Strategy Officer, APAC, Publicis Communications
Ian Pearman, President, TBWAAsia
Kaveri Khullar
Kota Takaichi, CMO / COO, HAKUHODO Malaysia
Lakish Hatalkar, President Director, One J&J Indonesia
Levent Guenes, Chief Growth Officer, APAC, Havas Group
Måns Tesch, Chief Strategy Officer – Asia Pacific, Middle East & Africa, Grey
Marco Corsi, Director, Global Accounts Team, APAC, Facebook
Matt Scotton, CSO APAC, Mediabrands
Michael Cook, Regional CMO – APAC: Personal Insurance, AIG
Michael Chadwick, Chief Strategy Officer, APAC, Dentsu Brand Agencies
Nick Sinclair, Senior Brand Marketing Manager, APAC, Airbnb
Sandipan Roy, Chief Strategy Officer, APAC, Isobar
Shahvez Afridi, Global Strategy Director, MullenLowe
Shantanu Dasgupta, Executive Planning Director, Global, ADK
Vishwanath Ramaswamy, Global Marketing Director, GSK
Vivek Pareek, Global Brand Manager – Shell Helix and Shell Advance, Shell
Wendy Walker, Head of Marketing: Global Expansion, Intuit
Yvonne Tey, Marketing Director, Under Armour SEA
Hạng mục Chiến lược kỹ thuật số
Erica Kerner, VP Marketing – Asia Pacific, Tiffany & Co – Jury President
Carlos Palacios, Head of Strategy, DDB
Caspar Schlickum, CEO Asia Pacific, Wunderman
Diane Yap, Head of Marketing, AXA Insurance
Haruna McWilliams, VP Strategy APAC, Essence
Josie Brown, APAC Director of Digital, JWT/Mirum
Justin Peyton, Chief Strategy & Transformation Officer, Digitas
Kabeer Chaudhary, Regional Director APAC, M&C Saatchi Mobile
Kunal Arora, Managing Director, Edelman
Patrick Rona, Chief Digital Officer, APAC, McCann Worldgroup
Priyanka Nath, Digital Marketing Director, Expedia Group
Rika Sharma, Managing Partner, Ogilvy & Mather
Sanchit Sanga, Chief Digital Officer, Mindshare
Scott McBride, Chief Digital Officer, IPG Mediabrands, APAC
Shamusddin Jasani, Managing Director, Isobar (A division of Dentsu Aegis Network)
Suresh Ramaswamy, Regional Digital Lead, AMEA, Grey Group
Tan Rahman, Marketing Consultant
Hạng mục Chiến lược Truyền thông (media)
Josephine Tan, Global Media Director, McDonald’s – Jury President
Amy Pak, Connections & Media Activation Manager, APAC, Airbnb
Anindya Dasgupta, Global Chief Marketing and Sales Officer, Fonterra
Ben Cunnington, Client Partner, Dentsu Aegis
Clay Schouest, Chief Strategy Officer, APAC, Carat
Imogen Hewitt, Group Managing Director, Havas Media
James Honda-Pinder, Planning Director, Iris Worldwide
Jan-Philipp Harling, Global Media Investment Director, Huawei
Jasper Distel, Regional Integrated Comms & Media Strategy Lead, Uber Technologies Inc.
Joyce Po, Regional Media Director, Mindshare
Klara Krok-Paszkowska, Head of Strategy Asia Pacific, Joule
Nicholas Koh, Account Director – Media, StarHub Pte Ltd
Nick Licence, Regional Director Data & Strategy APAC, Dentsu
Pablo Gomez, Head of Media and Digital NASEAP, Kantar Millward Brown
Qaiser Bachani, Director Media, APAC, GSK Consumer Healthcare
Richa Goswami, Global Head of Creative, Content and Digital platforms, Johnson and Johnson
Roche Vandenberghe, Head of Marketing, FWD Life Insurance Corporation
Stephen Tompkins, VP, Media Activation, Essence
Todd Martin, Director, Digital and Media Marketing, APJ, HP Inc
Tushar Vyas, Chief Strategy Officer, GroupM South Asia
Veneeta Ranjan, Regional Media Management – APAC, Ferrero
Walter Navarro, Director of Marketing Communications, Sofitel Singapore City Centre
Wendy Hogan, Customer Experience & Marketing Strategy Director, Oracle
Hạng mục Phân tích dữ liệu và E-comerce
Juliana Chu, Director, APAC Digital & Analytics, Kimberly-Clark Asia Pacific Headquarters – Jury
President
Brendon Cropper, Chief Data & Experience Officer, Carat
David Brigham, Analytics Director, Mirum Agency
Gurmukh Chhabra, Senior Manager eCommerce – Asia Middle East and Africa, Mondelez International
Huw Davis, Data & Analytics Director – APAC, J Walter Thompson
James Lewin, Head of Innovation, Asia-Pacific, Mindshare
Jasper Knoben, Ecommerce lead APAC, Philips
Khaled Matar, Associate Director, eCommerce, PHD
Michel Mommejat, Managing Director Digital, Data and Technology, McCann Worldgroup Japan
Patrick Deloy, Managing Director, Isobar Commerce
Tetsuya Waida, Director, Hakuhodo
Tuomas Peltoniemi, President, Asia – Digital & Innovation, TBWADigital Arts Network
William Adeney, Vice President, OgilvyRed Asia Pacific
About Tangrams
The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. As the region’s foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers, the Festival features a compelling programme of seminars and forums, multiple networking sessions and awards presentation.
The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Tangrams trophies.
The Tangrams (formerly Asian Marketing Effectiveness and Strategy Awards) is a collaboration between Ascential Events (Europe) Limited and Haymarket Media Group.
Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket
Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
Ascential Events (Europe) Limited
Ascential Events is an international business-to-business media company with a focused portfolio of large scale exhibitions, congresses and festivals. Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. www.ascential.com.
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