XPENG Sets New Benchmark in Indonesia, Becoming the Most Intelligent EV Brand in the Market

  • XPENG officially enters the Indonesian market, marking a significant milestone in its global expansion, supported by Erajaya Active Lifestyle (ERAL).
  • XPENG will initiate its localized production strategy starting with Indonesia, focusing on the X9 and G6 models in the second half of 2025.
  • XPENG and ERAL will establish a strong alliance, leveraging their combined strengths in smart technology, consumer electronics, and premium lifestyle to deliver an innovative model of 'globalized technology with localized experience.'

JAKARTA, Indonesia, March 03, 2025 (GLOBE NEWSWIRE) -- XPENG, a leading Chinese high-tech automotive company, proudly announces its official entry into the Indonesian market. This strategic collaboration aims to introduce XPENG's cutting-edge electric vehicle technology to Indonesian consumers, leveraging ERAL's established market presence and retail expertise to ensure a seamless ownership experience.



A Media Snippet accompanying this announcement is available by clicking on this link.

Initiating XPENG's Localized Production Strategy

XPENG plans to begin local production in Indonesia, focusing initially on the G6 and X9 models, designed specifically for the right-hand drive market. This strategy demonstrates a shift towards a more integrated, localized approach. By localizing production and integrating supply chains, XPENG aims to create a community of shared interests in global markets through technology, production capacity, and ecosystem partnerships. This will enable the company to provide more efficient, customized solutions to Indonesian consumers as well as other key markets.

The Next Growth Engine Markets for XPENG

As Southeast Asia's largest new car market at the million-unit level and a high-potential market, XPENG aims to build Indonesia and other markets in the APAC region into its next growth engine, propelling its global success.

At the launch event, XPENG unveiled its 2025 product lineup for Indonesia, featuring the X9 and G6. Both models exemplify XPENG's commitment to AI-driven innovation, intelligent mobility, and high-performance driving, offering a smarter, more connected, and convenient experience for users.

Globalized Technology and Localized Experience

XPENG is not only democratizing technology globally but also democratizing user experiences worldwide. To create a unique user experience in the Indonesian market, XPENG is forging a deep partnership with the Erajaya Group, leveraging both parties' strengths in smart technology, consumer electronics, and premium lifestyle brands.

'XPENG seeks partners who share the same vision and dreams. Erajaya Active Lifestyle is such a 'new-force' in Indonesia and a perfect fit for XPENG locally,' said Brian Gu at the event.

As a leading player in Indonesia's high-end technology and consumer electronics sector, Erajaya represents top global brands, including DJI drones and premium lifestyle products. Under Erajaya's leadership, DJI has already built a strong technological reputation and market presence in Indonesia. Building on this advantage, XPENG and Erajaya will work together to drive market education for advanced smart EVs and enhance the user experience.

'Erajaya Active Lifestyle is proud to be at the forefront of XPENG's journey in Indonesia. Our deep understanding of the local market and commitment to innovation-driven brands position us uniquely to support XPENG's growth,' said Djohan Sutanto, CEO of Erajaya Active Lifestyle. 'Together, we are introducing a new era of smart, sustainable mobility in Indonesia, with an emphasis on customer experience and service excellence.'

With this launch, XPENG and ERAL are set to redefine Indonesia's EV landscape, delivering a smarter, more connected, and more sustainable mobility experience for consumers.

About XPENG
Founded in 2014, XPENG is a leading Chinese born AI-driven mobility company that designs, develops, manufactures, and markets Smart EVs, catering to a growing base of tech-savvy consumers. With the rapid advancement of AI, XPENG aspires to become a global leader in AI mobility, with a mission to drive the Smart EV revolution through cutting-edge technology, shaping the future of mobility. To enhance the customer experience, XPENG develops its full-stack advanced driver-assistance system (ADAS) technology and intelligent in-car operating system in-house, along with core vehicle systems such as the powertrain and electrical/electronic architecture (EEA). Headquartered in Guangzhou, China, XPENG also operates key offices in Beijing, Shanghai, Silicon Valley, and Amsterdam. Its Smart EVs are primarily manufactured at its facilities in Zhaoqing and Guangzhou, Guangdong province.
XPENG is listed at the New York Stock Exchange (NYSE: XPEV) and Hong Kong Exchange (HKEX: 9868).
For more information, please visit https://www.xpeng.com/.

About Erajaya Active Lifestyle:

PT Sinar Eka Selaras Tbk (ticker code: ERAL) or Erajaya Active Lifestyle is a company focus to sales, distribution, and retail network operator of active lifestyle. This also includes Internet of Things (IoT) and its ecosystem, lifestyle gadget, smart home and active fashion. Recently, ERAL has been trusted to represent global brand representative of Apple, DJI, Garmin, IT (Immersive Tech), Lamina, Loops, Marshall, Nothing, OPPO, Samsung, SHOKZ dan many more. Until the end of September 2024, ERAL operates 145 retail outlets under Urban Republic, Garmin Brand Stores, DJI Experiences Store, JD Sports, ASICS and more. Since 8 August 2023, ERAL officially listed at Indonesia stock exchange. For more information about Erajaya Active Lifestyle, please visit https://www.ses.id.

For more information, please contact:

Marsha Karindra

Corporate Communications Erajaya Group

Email: marsha.karindra@erajaya.com; talktous@erajaya.com

XPENG PR Department

Email: pr@xiaopeng.com


XPENG Sets New Benchmark in Indonesia, Becoming the Most Intelligent EV Brand in the Market


THỦ THUẬT HAY

Hướng dẫn đăng ký và sử dụng dịch vụ Vietcombank Internet Banking

Hầu hết các ngân hàng hiện nay đều cung cấp dịch vụ ngân hàng trực tuyến, trong đó có cả Vietcombank.

Cách tạo ảnh trang Facebook trong suốt trên smartphone

Gần đây, phong trào tạo ảnh với trang facebook trong suốt đang được chia sẻ rất nhiều trong cộng đồng mạng. Bài viết hôm nay, chúng tôi sẽ hướng dẫn các bạn thực hiện rất đơn giản trên smartphone.

Sửa lỗi Windows Store You’ll need a new app to open this ms-windows-store

Giả sử trong quá trình mở Windows Store trên Windows 10 để tải ứng dụng hoặc game và trên màn hình bạn nhận được thông báo lỗi: You’ll need a new app to open this ms-windows-store. Bạn không biết áp dụng cách nào để

Những phím tắt linh động Lightroom CC và Photoshop CC bạn cần biết

Mới đây trang web setupablogtoday đã chia sẻ bộ ảnh infoGraphic hưỡng dẫn người sử dụng phần mềm Lightroom CC và Photoshop CC những phím tắt được cập nhật mới nhất dựa trên các phần mềm trên. Bộ ảnh được ghi khá chi

ĐÁNH GIÁ NHANH

Điều gì khiến bộ đôi Galaxy Z Fold3 5G và Z Flip3 5G trở thành những người dẫn đầu trong giới smartphone?

Là bộ đôi smartphone màn hình gập mới nhất trên thị trường smartphone thời điểm hiện tại, Galaxy Z Fold3 5G và Z Flip3 5G đang chứng minh mình đã sẵn sàng để cạnh tranh ngôi vị dẫn đầu về công nghệ với những nâng cấp

Trên tay và đánh giá nhanh Manfrotto Element: chân máy ảnh nhỏ gọn, linh hoạt

Manfrotto Element thích hợp với những đối tượng yêu nhiếp ảnh, thường xuyên di chuyển cũng như nhu cầu sử dụng hỗn hợp giữa tripod & monopod cho phân khúc nhiếp ảnh du lịch.

Bắt trọn mọi khoảnh khắc lung linh với camera chống rung OIS trên Galaxy A52s 5G

Trang bị những công nghệ hàng đầu mà vô cùng thiết thực, Galaxy A52s 5G với camera chính chống rung quang học OIS và Chụp một chạm, giúp lưu giữ khoảnh khắc đắt giá chỉ với một lần nhấn chụp. Tiên phong camera chống