CleverTap gears up for the next stage of growth, focuses on maximizing customer lifetime value for businesses

MOUNTAIN VIEW, Calif. and MUMBAI, India, Aug. 10, 2023 (GLOBE NEWSWIRE) -- In light of the ever-evolving demands of the market, today CleverTap, the all-in-one engagement platform, marked a strategic redirection towards focusing on helping businesses maximize customer lifetime value (CLV). As businesses start focusing on sustainable growth and long-term profitability, understanding the potential of CLV is critical.

To maximize customer lifetime value, it is critical to enhance the customer experience and foster long-term customer relationships. This requires brands to stand out in saturated markets. Despite marketers increasing focus on customer-facing digital experiences, most customers believe that it doesn’t impact what they end up buying. Overcoming this requires brands to create lasting impressions by understanding their customers through insights across touchpoints. To actualize this, CleverTap offers key capabilities designed to meet diverse needs across business models— E-commerce, Subscriptions (OTT), Financial Services, Gaming, and more with the following capabilities:

  • Understanding customers for life with limitless data
  • Personalizing every experience to build brand love, loyalty, and advocacy
  • Creating customers for life with in-moment experiences, designed and optimized for scale, in real-time
  • Transcending boundaries through omni-channel experiences
  • AI-driven empathetic insights for smarter, faster decisions
  • Curating purpose-built solutions for different business models

Anand Jain, Co-Founder, and Chief Product Officer, CleverTap, said, '10 years ago when we started building CleverTap, our aim was to ensure the foundation of the platform is future proof and agile enough to adapt. Over the last few years consumer behavior and needs have evolved faster than the rate at which marketers can keep up with. The customer attention is divided today due to distractions by noisy marketing competing for marketing share. Our all-in-one solution allows brands to focus on building deep relationships with their users by leveraging the power of hyper-personalization, which helps maximize CLV.”

About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2c578ac1-cc03-465e-a91d-4ce4f1bcb301


For more information: SONY SHETTY Director, Public Relations, CleverTap +91 9820900036 sony@clevertap.com IPSHITA BALU Consultant Archetype +91 9590111798 ipshita.balu@archetype.co


CleverTap gears up for the next stage of growth, focuses on maximizing customer lifetime value for businesses

THỦ THUẬT HAY

3 ứng dụng xem mũi tiêm vaccine Covid-19 tốt nhất mà bạn nên biết

Thông tin các mũi tiêm của các bạn sẽ được cập nhật lên một số ứng dụng trên điện thoại. Vậy các ứng dụng xem mũi tiêm vaccine Covid-19 này là gì, cách sử dụng...

WP - Giao diện bán hàng tổng hợp XMarket Template

Giao diện Wordpress thương mại điện tử tổng hợp với thiết kế đặc trưng của một trang bán hàng chuyên nghiệp, đơn giản, dễ sử dụng đó là phương châm của hệ thống XMarket.

Học cách để tạo truy vấn trong Access 2016

Truy vấn cho phép lấy thông tin từ một hoặc nhiều bảng dựa trên điều kiện tìm kiếm bạn đã định nghĩa.

Khi Windows không cho ngắt kết nối usb?

Windows không phải lúc nào cũng cho phép bạn ngắt kết nối với ổ flash hay ổ cứng mà có đôi lúc khi đã 'Eject” thiết bị Windows vẫn báo là 'in use” (đang sử dụng). Vậy, làm sao để ngắt kết nối usb một cách an toàn kể cả

Hướng dẫn kiểm tra thông số kỹ thuật Laptop trên Windows 10

Bạn muốn kiểm tra hệ thống máy tính của mình, hoặc muốn kiểm tra cấu hình khi dẫn bạn bè đi mua máy tính? TCN sẽ hướng dẫn bạn kiểm tra cấu hình máy tính toàn diện để chọn lựa đúng nhất qua những bước đơn giản dưới đây.

ĐÁNH GIÁ NHANH

Đánh giá Oppo F1s 2017: "Nâng chưa đủ đẳng cấp"

Kế nhiệm một sản phẩm thành công chưa bao giờ dễ dàng. F1s là model thành công nhất của Oppo trong năm 2016, xây chắc vị trí thứ 2 trên thị trường di động Việt Nam cho thương hiệu này.

4 tính năng đáng chú ý trên iPhone 13 Series

iPhone 13 Series đã chính thức được ra mắt. Tuy chúng không có nhiều đột phá trong thiết kế nhưng lại được nâng cấp nhiều về phần cứng và tính năng. Vậy đâu là những tính năng đáng chú ý trên iPhone 13 series? Cùng

Đánh giá nhanh Galaxy S8 Plus: Màn hình 6,2 inch, chống nước IP68

Như vậy là Samsung Galaxy S8 đã trình làng đến người dùng vào tối ngày 29/03/2017 vừa qua. Bên cạnh phiên bản thường, S8 Plus sở hữu màn hình to hơn nhưng kích thước lại được tối ưu hóa rất tốt.