New Survey Shows Shoppers Are Showing Up This Holiday Season — Even Amid Tariffs and Turmoil
BOSTON, July 17, 2025 (GLOBE NEWSWIRE) -- Will tariffs deter holiday shoppers this year? Not according to a new consumer holiday shopping report from Salsify, the platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf. The company released its inaugural 2025 Consumer Holiday Shopping Report today and the message is clear: even amid ongoing economic and political turbulence, shoppers are showing up this season — but they’re skipping the old playbook. From AI-curated gift guides and the digital takeover of Black Friday to the surprising rise of alcohol gifting and the decline of social media’s shopping influence, consumers are rewriting the rules of the holiday season.
In fact, spreading good cheer seems to be on everyone’s list with 75% of consumers saying they’ll spend the same or more on gifts this year, with Gen Z and millennials leading the charge. But it’s not just about how much they spend. It’s about how, why, and where they do it.
“Shoppers aren’t letting inflation, tariffs, or global turmoil steal their holiday spirit,” said Dom Scarlett (she/her), Research Director at Salsify. “Black Friday is thriving, but not in-store. Gift discovery is shifting from social to search, video, and even AI. And more than ever, consumers are choosing brands that reflect who they are, not just what they want.”
Black Friday Just Swiped Cyber Monday’s Crown
Black Friday is back, and now it’s digital. A record 73% of shoppers plan to participate this year, outpacing Cyber Monday’s 61%. Only 11% say they’ll shop Black Friday exclusively in stores, while nearly one in four will toggle between in-person and online deals. Millennials (46%) and Gen X (42%) are fueling the shift toward mobile-first shopping from the couch.
Retailer Insight: Cyber Monday is no longer the peak. Retailers should treat Black Friday as the digital centerpiece and focus on app-based early access, flash sales, and omnichannel execution.
AI Gift Guides Are the New Holiday Hero
Half of all shoppers say AI tools, like chatbots and curated gift suggestions, would improve their holiday experience. Thirteen percent of millennials and 11% of Gen Z are already using AI to shop, making it more influential than blogs, podcasts, or print ads. For younger consumers, AI is more than a novelty, it’s expected.
Sixty-three percent of millennials and 56% of Gen Z believe AI makes shopping easier and more personalized. Gen Z shoppers are also more likely to use voice assistants or chatbots for gift-finding help.
Retailer Insight: Shoppers are asking AI what to buy. To show up in those results, brands must optimize product data for AI-powered search and recommendation engines.
From TikTok to TV: Shoppers Are Changing the Channel
Social media’s role in holiday discovery is fading. This year, only 28% of shoppers say it’s their go-to channel for finding gifts, down from 35% in 2024. In contrast, search engines (58%), online marketplaces (48%), and retailer websites (43%) now dominate the discovery landscape. Even traditional formats like TV and streaming video ads are resonating, influencing 12% of Gen X and 10% of millennials — outpacing blogs (7%) and podcasts (4%).
TikTok and Instagram now rank lower than marketplace ads (38%) and email campaigns (34%) in their influence on gift discovery.
Retailer Insight: Discovery is fragmenting. Shoppers are searching, streaming, and scrolling — but not necessarily where brands expect them to. Rebalance investments accordingly - return on retail media investments are dependent on quality product content.
Boozy Gifts Take the Lead as Electronics Surge Stateside
Alcohol is having a moment. This season, 36% of shoppers plan to gift beer, wine, or spirits, surpassing toys at 33%, pet products at 16%, and home improvement items at 19%. The trend is especially strong in the UK, where 46% plan to gift alcohol, compared to 25% in the U.S.
Gen X leads the charge, followed by millennials. Domestic spirits and ready-to-drink cocktails are especially popular. With tariffs expected on imported liquor, prices may rise or availability may shrink by December.
Fashion and apparel (54%), beauty and personal care (47%), and electronics (42%) remain among the top categories. But regional preferences stand out. U.S. shoppers are nearly twice as likely as their U.K. counterparts to gift electronics, while U.K. consumers favor food and drink.
Retailer Insight: Booze has gone from bar cart to gift list. With global pricing pressures looming, now is the time to secure domestic supply and use creative messaging and bundling. Electronics brands should lean into U.S. demand, while U.K. retailers can win with premium food and beverage offerings.
Shoppers Are Putting Their Money Where Their Values Are
More than ever, shoppers are prioritizing meaning over markdowns. Sixty-one percent of consumers say they would pay more for holiday gifts from brands that reflect their values. That figure spikes to 75% for Gen Z, but the shift spans generations, even 50% of boomers say they’re willing to spend more on mission-aligned brands.
Top value drivers include sustainability, ethical sourcing, social impact, and transparency.
Retailer Insight: Shoppers are choosing gifts that reflect their identity. Don’t just say what you sell — show what you stand for.
For more insights on the survey methodology and to download the full 2025 Consumer Holiday Shopping Report, visit here.
About Salsify
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to make every product experience matter. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination.
Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and ASICS, as well as retailers and distributors, such as DoorDash, E.Leclerc, Carrefour, Metro, and Intermarché, use Salsify every day to drive efficiency, power growth, and lead the digital shelf. For more information, please visit: www.salsify.com.
Media contact:
Carolyn Adams
carolyn@bluerunpr.com


TIN LIÊN QUAN
COSRX Rounded Up Valentine's Day Snail Mucin Skincare Gifts
LOS ANGELES, Feb. 12, 2023 (GLOBE NEWSWIRE) -- Getting a late start on Valentine's Day gift shopping? To help last-minute shoppers delight a partner,...
Consumer Trends Set to Define Travel This Year, According
The travel industry is adapting to new trends driven by new consumer demands as the sector continues its post-pandemic recovery....
THỦ THUẬT HAY
Microsoft .NET 7 được phát hành chính thức
Sự kiện trực tuyến Microsoft .NET Conf chính thức khai mạc. Là nền tảng phát triển đa nền tảng, mã nguồn mở của Microsoft, hiện đã ra mắt phiên bản chính thức đầu tiên .NET 7. Điều này cũng có nghĩa là 'công việc hợp
Hướng dẫn từng bước cách thêm thẻ thanh toán với Samsung Pay
Bắt đầu từ ngày 29/9, một số dòng máy của Samsung có thể sử dụng để thay thế thẻ vật lý khi thanh toán hàng hoá tại các máy POS ở siêu thị, quán cafe, rạp phim rất dễ dàng và nhanh chóng.…
Hướng dẫn đăng xuất Facebook từ xa, phòng trường hợp quên chưa thoát
Bạn quên đăng xuất tài khoản Facebook khi sử dụng một thiết bị lạ? Hãy nhanh chóng đăng xuất Facebook từ xa theo cách sau nhé!
Cách làm tỏi đen tại nhà bằng nồi cơm điện
Tỏi đen là một loại thực phẩm lên men, hiện nay đang rất được ưa chuộng do có hàm lượng dinh dưỡng cao và đem đến nhiều lợi ích cho sức khỏe.
10 cách khắc phục tình trạng Youtube chậm như sên những ngày đứt cáp
YouTube là một trong những trang web lưu trữ và chia sẻ video trực tuyến lớn nhất và được nhiều người yêu thích nhất hiện nay. Tuy nhiên trong quá trình xem video trên YouTube, khá nhiều người dùng than phiền về tốc độ
ĐÁNH GIÁ NHANH
Trên tay Bộ sạc nhanh Baseus GaN2 Pro Quick Charger 65W: Đẹp, xịn, đầy công nghệ
Baseus GaN2 Pro là bộ sạc thế hệ tiếp theo của dòng sạc đa năng sử dụng công nghệ GAN, bộ sạc nhanh Baseus GaN2 Pro chứa đựng nhiều công nghệ trong một thân hình nhỏ gọn nhưng vô cùng mạnh mẽ về công suất, đáp dứng
5 lý do nên mua iPhone 13 mini, đáng chú ý nhất là lý do số 3
Tuy không phải phiên bản cao cấp nhất nhưng iPhone 13 mini vẫn là lựa chọn tuyệt vời trong dịp cuối năm 2021. Có nhiều tính năng thú vị trên phiên bản mini này và đó cũng là những lý do nên mua iPhone 13 mini. Quay
Đánh giá những điểm mới trên Galaxy S7
Galaxy S7 vừa được Samsung bán ra ở một số thị trường, đây có phải là một chiếc smartphone đáng để người dùng đầu tư trong năm nay?