New Study Sheds Light on Ecommerce Blind Spots for Brands

BOSTON, April 20, 2023 (GLOBE NEWSWIRE) -- Salsify, the platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced the findings of new consumer research that reveals this is the era of the store brand with 63% of shoppers choosing store brands or private labels due to their low prices. The study also shows that pandemic habits persist with 68% of respondents indicating that they are shopping more online with delivery speed and flexibility being the #1 factor (85%) driving where they shop.

The report, Post Pandemic, New Recession: 2023 Global Guide to Consumers, provides detailed insights on what is driving global consumers to buy online in the midst of higher prices, rising layoffs and continued worry about a possible recession. This survey of more than 6,000 consumers from the US, France, Germany, Great Britain and Australia found that despite current economic uncertainties, product quality is more important to consumers this year than discounts, with 81% saying product quality is the number one factor that keeps consumers loyal to the brands they love.

“The pressure is on this year as consumers become much more selective about their purchases. While price is a key factor in purchasing decisions, it’s not the only thing that is swaying these careful consumers,” said Cara Wood, Head of Research at Salsify. “Product quality is under much greater scrutiny and more than half of consumers said they wouldn’t buy a product with bad product content that doesn’t include enough information or includes low quality images. In fact, strong product content is so important that shoppers are more likely to purchase products from unfamiliar brands or those with bad reputations than those with missing or bad information.”

Additional insights from the survey revealed the following trends:

Private-label products winning likes from consumers
As companies develop premiumization strategies with specialized products and services to drive higher revenues, consumers equate some cost savings with store-brand or private-label products, with 63% choosing private labels because of their low prices.

  • Shoppers are also willing to buy the store brand product in most categories, so commodities like groceries and cleaning supplies brand names are often the most vulnerable to being replaced.
  • 96% of consumers buy store-brand groceries.
  • Fast fashion is not dead but 82% are choosing store-brand apparel.
  • Apple beware, 69% of consumers are buying store-brand electronics.

The New US Shopping Wars is Parents vs Non-Parents
While brands have long engaged in marketing to parents for kid products, US brands may be missing an opportunity to tap into how differently parents think about purchases across categories.

  • Brand trust matters to the majority, but it holds slightly less clout with parents. Fifty-six percent of parents compared to 65% of non-parents say they spend more when it’s a brand they know. However, ethical standards matter more to parents (34% parents versus 23% non-parents).
  • Blame it on the bounce house. Parents put up with a number of minor annoyances so it may come as no surprise that the online shopping experience matters less to parents (53%) than non-parents (60%).
  • Hold the peanut butter, keep the Roomba. When it comes to spending decisions this year, parents are more likely to cut back on groceries (39% parents versus 33% non-parents) than electronics (48% parents versus 54% non-parents).

Shopping and Social Issues Differ by Income and Gender
As brands work to win over careful consumers, they cannot ignore social issues such as climate change. The survey showed how these issues are impacted by income and gender.

  • Income may inherently play a role in a lower carbon footprint. Low-income homes (under $25K a year) are the least likely to return products. Eleven percent said they never return items bought online vs 2% of those higher-income homes ($200K+).
  • Men were more likely to say a brand’s sustainability practices matter to them more than women. The survey showed that 24% of men research a company’s sustainability practices before buying, compared to 17% of women. Interestingly, men are also more likely to research a company’s public stance on social or political causes with 21% doing so, versus 16% of women.

Consumers Getting Meta about the Future
Consumers (42%) continued buying directly on social media, but also tried some new channels in 2022. Twenty-five percent of all consumers said they shopped using augmented reality (AR) or virtual reality (VR) shopping tools in the last six months. These channels matter most to consumers under the age of 45.

About the Post-Pandemic, New Recession: 2023 Global Guide to Consumers
Salsify conducted a quantitative online research survey via SurveyMonkey in November 2022, among a general consumer pool of 6,326 online shoppers in Australia, Germany, Great Britain, France, and the United States. The margin of error is ≤ 3%. For more information on the methodology or to view the full results, download the report here.

About Salsify
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination.

Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as DoorDash, E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to drive efficiency, power growth, and lead the digital shelf. For more information, please visit: www.salsify.com.

Media contact:
Carolyn Adams
carolyn@bluerunpr.com
847.867.3005


New Study Sheds Light on Ecommerce Blind Spots for Brands

THỦ THUẬT HAY

5 ứng dụng giúp tự động root máy Android tốt nhất:

KingRoot, CF Auto Root, hay One Click Root... là những ứng dụng giúp bạn root (chiếm quyền điều khiển) thiết bị Android hoàn toàn tự động.

Chế độ ẩn danh trên YouTube là gì? Nó có lợi ích gì không?

Chế độ ẩn danh trên YouTube sẽ là công cụ hữu hiệu cho những người muốn bảo vệ quyền riêng tư của mình khi thưởng thức kho nội dung kĩ thuật số đầy thú vị này.

Hướng dẫn cách đặt mật khẩu hợp lý nhất để đề phòng hacker

Mật khẩu là phương pháp xác thực phổ biến nhất hiện nay giúp người dùng dễ dàng đăng nhập vài tài khoản, các dịch vụ trực tuyến. Mật khẩu càng ngắn thì độ an toàn càng thấp và ngược lại, tuy nhiên quy chuẩn để tạo ra

Tạo dòng trạng thái Facebook trên phông nền viết tay

Thế giới di động - Trong thời gian qua, hẳn nhiều group công nghệ sôi sục trào lưu tạo hình có trang cá nhân Facebook độc đáo bằng Picsart đúng không nào? Nhưng...

Cập nhật ngay Trend mới: Hẹn hò với người nổi tiếng trên Facebook

Trong những ngày gần đây, mạng xã hội Facebook đang có một trend khá thú vị đó là tạo một sự kiện đang hẹn hò với người nổi tiếng, giúp trang cá nhân trở nên thú vị hơn.

ĐÁNH GIÁ NHANH

Đánh giá laptop Lenovo Ideapad 100-14IBD: CPU Intel Core i5-5200U, bàn phím tiện dụng, Windows 10 bản quyền

Lenovo Ideapad 100-14IBD là mẫu laptop thuộc phân khúc giá rẻ, được trang bị vi xử lý Core i5 mạnh mẽ và nhiều tính năng hỗ trợ hiệu quả cho người dùng.

Đánh giá Galaxy C9 Pro: Màn hình đẹp, chơi game ổn định

Ấn tượng đầu tiên khi cầm Samsung Galaxy C9 Pro trên tay là cảm giác gọn gàng, vừa tay. Mặc dù trang bị màn hình lên đến 6 inch nhưng chiều dài của C9 Pro chỉ tương đương iPhone 7 Plus, chiều ngang được mở rộng.

Mở hộp và đánh giá nhanh KEF Porsche Design Space One: Một chiếc tai nghe chống ồn chủ động đẹp

Khi nhắc đến các thương hiệu âm thanh có uy tín, KEF có thể không phải là cái tên đầu tiên xuất hiện trong suy nghĩ của nhiều nhiều mà đa phần sẽ là Bose, là Sony vì họ có một loạt các sản phẩm phù hợp cho nhiều đối