From a mom’s homemade recipe vlog to Shark Tank, Unreal

LOS ANGELES, March 08, 2023 (GLOBE NEWSWIRE) -- Mrs. Goldfarb’s Unreal Deli, maker of the only premium 100% plant-based deli meats on the market and the nation’s fastest-growing vegan lunch meat brand, has announced that its products will now be sold at Sprouts Farmers Market locations nationwide. This brings the number of grocers carrying their healthier and more ecologically-sustainable alternative to traditional sandwich meats to over 3600 locations. 

Founder & CEO Jenny Goldfarb is well known for securing a major investment from billionaire Mark Cuban on a November 2019 Shark Tank episode in which Cuban offered her more than double what she was asking for - almost unheard of on the show! 'As a self-declared deli expert,” Cuban exclaims, “I have officially placed my allegiance with Unreal Deli!' Since then, other notable investors including Aileen Getty of the Getty Family, have joined to support Unreal Deli’s expansion into a US-based deli meat market valued at more than $40 billion annually. Listed as one of the 45 fastest-growing brands on Instacart in 2022, Unreal Deli currently sells plant-based versions of Corn’d Beef, Roasted Turk’y, and Steak Slices, and plans to release additional products in 2023.

Goldfarb, who launched her company from her home kitchen, shared that the original intention of these recipes was simply to create for her growing family a more humane and healthier version of the traditional sandwich meats she grew up with. Only after the urging of carnivorous family members who enthusiastically embraced her products did she realize she might be able to turn her new creation into a business.

“A few years ago, I saw videos showing the very disturbing reality of factory farming. The living conditions, the abuse, the loss of life and humanity – it broke my heart into a million pieces. This isn’t the world I wanted to leave my children and it got me thinking about where our food comes from. I want my family to enjoy food free of cholesterol, antibiotics, hormones, and harmful chemical additives… food that’s made from real, whole veggies and is sustainable and healthier. Better for us and better for the planet! And I knew I could figure out how to make it delicious.”

According to the 2021 report by The Good Food Institute, the sale of plant-based foods in the US has grown 54% over the last three years and the overall market segment is now valued at $7.4 billion. That report went on to confirm that the majority of the customers for these products are neither vegan nor vegetarian and that, in fact, 98% of the consumers purchasing plant-based meat alternatives also regularly purchase meat and dairy products. A separate study commissioned by Sprouts Farmers Market and conducted by One Poll concluded that nearly one in two Americans now consume more plant-based meals than meat and that 47% of consumers describe themselves as “flexitarians”. That same report indicated that the number is even higher (54%) among respondents aged 29 to 34, confirming what many industry professionals see as a growing mega-trend. 

In addition to Sprouts, Unreal Deli products are currently sold at Whole Foods, Publix, Ralphs, Giant Food, ShopRite, and other chains along with hundreds of independent natural grocers throughout the US. According to Goldfarb, her premium plant-based deli meats will be launching into several thousand more chain locations this year, and 500 universities that are looking to add plant-based options to their menus.

Backed by over 100 years of NY deli tradition - Goldfarb’s great-grandfather immigrated to NYC in 1907 working his way up from dishwasher to owning several NY delis - she didn’t want to give up on the taste and texture of the foods she enjoyed so much:

“If you can eat a delicious corned beef sandwich that’s actually healthier for you, kinder to our animal friends, and better for the planet, then why not? Unreal Deli is demonstrating revolutionary new ways of thinking about the foods that we all love.  We’re here to show the world that you can still enjoy all the nostalgic flavors you crave without any of the compromises – to your health, the health of our planet, or our animal friends. One Unreal bite at a time.”

Attachments

  • #' Unreal Deli now at Sprouts All three 5oz retail packs of premium plant-based deli meat are now at Sprouts: Unreal Deli Corn'd B...
    #' Jenny Goldfarb in her home office Jenny Goldfarb, or Mrs. G, runs her multimillion dollar international plant-based company from her h...

TIN LIÊN QUAN

ALG Films Announces Mark Cuban as King of Caminelle - in a

The Dallas Mavericks owner and Shark Tank host will be seen as royalty in a unique portrayal appearance in this new Candice Cain/Gemelli Films holiday...

Chillers Market Expected to Hit US$ 4.8 Billion by 2026

Chicago, Feb. 14, 2023 (GLOBE NEWSWIRE) -- The global chillers Market is projected to grow from USD 4.1 billion in 2021 to USD 4.8 billion by 2026, at a...

The Global Passenger Cars Market is projected to register a

Hyderabad, March 11, 2023 (GLOBE NEWSWIRE) -- According to a new market research report titled, “Global Passenger Cars Market”-2023-2028, is expected to...

Blender Bites Appoints Former Coca Cola Subsidiary CEO,

VANCOUVER, British Columbia, March 10, 2023 (GLOBE NEWSWIRE) -- Blender Bites Limited. (the “Company”, “Blender Bites” or “Blender”), (CSE: BITE, FWB:...

Notification under Chapter 9, Section 10 of the Finnish

OMA SAVINGS BANK PLC, STOCK EXCHANGE RELEASE 3 MARCH 2023 AT 12:30 P.M. EET, MAJOR SHAREHOLDER ANNOUNCEMENT Notification under Chapter 9, Section 10 of...

Okcoin Appoints New Leadership in Europe and Ireland in

Erald Ghoos appointed Europe GM, David Renold named CEO for Okcoin Ireland affiliate...

THỦ THUẬT HAY

Mẹo dùng tính năng kéo thả trên ứng dụng Maps iOS 11

Ứng dụng bản đồ Maps trên iOS 11 sẽ được thừa hưởng tính năng kéo thả (drag-and-drop) từ hệ điều hành mới nhất của Apple. Bạn biết cách sử dụng chưa?

Hướng dẫn trải nghiệm chế độ Dark Mode chính gốc từ Google

Như TCN đã đưa tin, Google sắp cập nhật chế độ Dark Mode cho người dùng Windows 10. Một số sản phẩm hay dịch vụ của họ như YouTube cũng sẽ được cập nhật. Bây giờ chúng ta hãy cùng nhau trải nghiệm chế độ Dark Mode

Đánh giá Connectify Hotspot: Dễ dàng tạo điểm truy cập Wi-Fi trên Windows

Nếu bạn đang tìm kiếm một phương pháp nhanh chóng, dễ sử dụng và đáng tin cậy để chia sẻ mạng Wi-Fi bằng một điểm truy cập trên máy tính của mình thì Connectify Hotspot chắc chắn là lựa chọn tuyệt vời.

Cách dùng điện thoại, laptop mùa nắng nóng

Hiện tại nhiệt độ ở các thành phố lớn Việt Nam đều đạt mức nắng nóng kỉ lục và nếu bạn không biết cách sử dụng điện thoại hay laptop chống nắng nóng thì rất có thể thiết bị của bạn sẽ bị hỏng và tệ hơn sẽ phát nổ, đặc

Extension Fastr: Tăng tốc độ tải trang web trong Chrome không tốn quá nhiều RAM

Extension này sẽ tăng tốc độ tải các trang web thuộc cùng một tên miền như link đầu tiên truy cập. Ví dụ như: techrum.vn/forums Chỉ cần link mà bạn nhấn vào có cùng domain với link trang trước đó thì sẽ thấy tốc độ tải

ĐÁNH GIÁ NHANH

Đánh giá bộ định tuyến không dây chuẩn 802.11n Aptek N303HU

Sản phẩm thiết kế gọn nhẹ và có đến 3 anten đẳng hướng để truyền dữ liệu cùng lúc đến thiết bị với băng thông đạt 300 Mbps.

Trên tay Realme Q2: màn hình lớn, chip Dimenisty 800U, thiết kế logo cá tính

Mới đây, Realme đã chính thức ra mắt Realme Q2. Nhiều người cho rằng Realme Q2 mang nhiều nét tương đồng với Reame V5 trước đó nhưng cũng có nhiều điểm cải tiến. Hãy cùng theo dõi những thông tin trên tay Realme Q2

Đánh giá hiệu năng và thời lượng pin Nokia 7 Plus: Có xứng đáng với giá 9 triệu?

Nokia 7 Plus được trang bị bộ vi xử lý Qualcomm Snapdragon 660, một trong những con chip mạnh nhất series 600 hiện nay với 8 lõi Kryo 260 (4x2.2GHz + 4x1.8GHz). Đi cùng con chip này là GPU đồ họa Adreno 512, xử lý đồ