CMO Council Names Daniel Ng to New Role as Advisory Board President and Regional Relationship Officer in Asia

SINGAPORE, Oct. 06, 2024 (GLOBE NEWSWIRE) -- The Chief Marketing Officer (CMO) Council (www.cmocouncil.org) has announced the appointment of Asia technology industry veteran Daniel Ng as President of its Asia Advisory Board and the additional role of Chief Relationship Officer in the region. He will work closely with its long-serving APAC chair Vivek Kumar, who recently assumed the regional CEO position at the World Wide Fund (WWF) for Nature, a Swiss based NGO.

Ng’s leadership role will help the CMO Council multiply strategic partnerships, regional members and subscribers, program sponsors, as well as the distribution, consumption and monetization of content assets. There are more than 3,500 CMO Council members in the Asian theater, including nearly 800 in India, the region’s fastest-growing economy. Globally, the CMO Council represents some 16,000 chief marketers collectively controlling nearly $1 trillion in annual, aggregated marketing spend.

Ng is a pioneer in the ICT industry and noted marketing transformation architect. His 40 years of experience includes product management and marketing leadership roles in companies like IBM, Red Hat, Microsoft, as well as Sun Microsystems. At the latter, he helped lay the foundation of Malaysia’s Multimedia Super Corridor. His experience includes the journey ‘from MIPs, through Collected Data, to now Connected Data and Sustainability. Daniel currently consults with organizations like Smart Cities Network, MAD Academy, and Singapore Chinese Chamber of Commerce and Industry.

Marketing in Asia is a multibillion-dollar industry that is dynamic and ever-changing. According to Statista and AI Overview:

  • Asia is the second-highest spender on advertising in the world, after North America. In 2024, ad spending in Asia is projected to reach $359.7 billion. 
  • In 2022, digital ad spending in Asia increased by 64%. By 2029, 80% of total ad spending in Asia is expected to be generated through digital channels. Digital ad spending is projected to approach US$257.3bn in 2024. 
  • TV and video advertising is the largest market in Asia, with revenues of $108.6 billion in 2024.

Emerging markets in Asia are growing rapidly, while established players face challenges. For example, India is projected to be the region's fastest-growing market, with ad spend expected to increase by 11.9%. Mature markets like Australia are facing challenges. Ad spend in Australia is expected to grow by a modest 2%. 

In 2023, there were estimated to be over 376.66 million companies operating worldwide, of which over 200 million were in Asia, 67 million were in Africa, and 34 million were in Europe. In 2023, there were an estimated 225,000 large companies operating in Asia compared to an estimated 83,000 in Europe, and over 41,000 in North America, reports Statista and AI Overview.

While Asia's economic vitality is expected to slow in 2024 and 2025, the region remains a key driver of global growth: 

  • 2023: The Asia-Pacific region is expected to grow by 4.6%, up from 3.9% in 2022. 
  • 2024: The World Bank projects that regional growth will ease to 4.5%. The IMF projects growth to slow to 4.2%. 
  • 2025: The IMF projects growth to slow to 3.9%

There are many opportunities for the CMO Council to further its Asia market presence, recognition and commercial traction. Ng will lead a dedicated effort to focus on:

  • Regional partnerships and localized program funding
  • WoM networking and ambassadorship commitments
  • Content consumption and website traffic building
  • Premium membership revenue growth
  • Corporate and university library subscriptions
  • Country marketing association alliances
  • Conference producer linkages and event tie-ins
  • Visibility, voice and authority in the region
  • Media coverage and LinkedIn group participation

About CMO Council
The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000-plus members control approximately $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 65,000 global executives in more than 110 countries covering multiple industries, segments and markets. For more information, visit www.cmocouncil.org.

Media Contact:
Kevin Sugarman
ksugarman@cmocouncil.org


CMO Council Names Daniel Ng to New Role as Advisory Board President and Regional Relationship Officer in Asia

TIN LIÊN QUAN

Fox Announces Strategic Leadership Changes

CHICAGO, Feb. 09, 2023 (GLOBE NEWSWIRE) -- Family Office Exchange (FOX), the leading global membership organization serving enterprise families, family...

Vancity announces new Chief Technology and Information

Wendy Murphy will lead Vancity’s technology strategy and digital transformation...

ReliaQuest Names Kim Hill Chief of Staff, Head of Corporate

TAMPA, Fla., Feb. 13, 2023 (GLOBE NEWSWIRE) -- ReliaQuest, the force multiplier of security operations, announced that Kim Hill was named Chief of Staff...

Transdev Appoints Lauren Skiver as Chief Operating Officer

Chicago, IL, Feb. 08, 2023 (GLOBE NEWSWIRE) -- Transdev U.S. is pleased to announce the appointment of Lauren Skiver as a Chief Operating Officer of...

Rob Hitchcock Named SelectHealth President and Chief

Salt Lake City, Feb. 16, 2023 (GLOBE NEWSWIRE) -- Rob Hitchcock has been named as president and chief executive officer for SelectHealth and will also...

THỦ THUẬT HAY

Đi chùa nên mua hoa gì cúng Phật đầu năm để mang lại bình an tài lộc?

Liệu việc sử dụng hoa trong các hoạt động tín ngưỡng Phật giáo có hợp lý cả về mặt môi trường và tôn giáo? Ở Việt Nam, rất nhiều loài hoa đại diện cho những ký ức, cảm xúc và biểu hiện có ý nghĩa hoặc mục đích. Ngày

Hướng dẫn cách ghi đĩa CD/DVD trên Windows 10 không cần phần mềm

Thông thường, đối với những người chuyên làm nghề quay video và ghi video lên đĩa CD/DVD, họ thường mua phần mềm ghi đĩa Cyberlink Power2Go. Nó sẽ cung cấp những tính năng cao cấp bao gồm cả việc tạo đĩa Blue-ray.

Hướng dẫn bạn cách đăng ký tạm trú Online cực dễ

Chỉ với vài thao tác đơn giản thông qua Cổng dịch vụ công quản lý cư trú, bạn có thể ngồi ở nhà để đăng ký tạm trú Online vô cùng dễ dàng.

Cách dùng ứng dụng giải toán PhotoSolver

Các ứng dụng học tập ngày nay đang trở thành một phần quan trọng giúp các bậc phụ huynh và học sinh có thêm lựa chọn trong việc ôn tập, học bài khi không ở trên lớp.

Hướng dẫn cách tạo mã QR địa điểm nhanh chóng, đơn giản

Quét mã QR đang là một trong những giải pháp quản lý thông tin người di chuyển qua các địa điểm rất hữu dụng. Phương pháp này nhằm hỗ trợ các cơ quan phòng chống dịch Covid-19 để kiểm soát và khoanh vùng các đối tượng

ĐÁNH GIÁ NHANH

Đánh giá nhanh Nokia 7.1: Thiết kế bắt mắt, camera tốt, màn hình tuyệt vời

Nằm ở phân khúc tầm trung Nokia 7.1 được trang bị con chip Snapdragon 636 với các tùy chọn bộ nhớ 3/4GB RAM và 32/64GB RAM. Hiệu năng của con chip này được đánh giá rất tốt ngay khi ra mắt, chỉ thua SD660 một chút vì

Trên tay Seagate Backup Plus Hub giá 6.5 triệu cho bản 6TB

Về kích cỡ thì Backup Plus Hub không khác biệt so với các ổ cứng 3.5” gắn ngoài thông thường, có chẳng là nó sẽ hơi dài hơn một chút ở mặt trước, nhưng vẫn rất gọn gàng và không đáng kể.

Đánh giá Xiaomi Mi Mix, phablet đáng mua nhất hiện tại

Mặc dù không phải là hãng smartphone tiên phong về thiết kế không viền, nhưng những gì mà Xiaomi làm được với Mi Mix quả thật là một cú 'đấm' mạnh mẽ nhất vào những tên tuổi khổng lồ trong ngành công nghiệp smartphone