Heineken® shows the depth it will go to deliver the perfect pint with giant spirit level measuring bars across the world

  • Heineken® has cheekily taken its commitment to perfectly balanced taste to the next level – literally – by creating a specially designed ‘Beer Level’, ensuring their beers are served with the famous Heineken star sat exactly horizontal to the beer surface in every glass.
  • It comes as part of a wider global campaign that shows its consistent refreshment, thanks to the beer’s perfectly balanced taste and premium quality.
  • The campaign sees Heineken® Master Brewer Willem van Waesberghe exclusively reveal how to spot the perfectly poured pint.
  • Heineken® has worked with renowned UK chef Lee Tiernan of London’s ‘F.K.A. Black Axe Mangal’ to showcase how its five-star premium brewing credentials delivers the perfect platform to transition your day from work mode to evening mode.


AMSTERDAM, April 09, 2024 (GLOBE NEWSWIRE) -- With 25 million serves of Heineken® across 192 countries every single day*, there is a true science to maintaining its perfectly balanced taste and refreshment. From 100% Natural Ingredients, Heineken®’s famous A-Yeast and Horizontal Fermentation Tanks – and now a ‘Beer Level’ - a ‘highly scientific’, Heineken® filled spirit level to ensure bars and tables across the globe are perfectly flat to guarantee the perfect pint presentation!

The playful ‘Beer Level’ comes as Heineken® today launches its global campaign and TVC ‘The First Ahhh!’. The campaign captures the iconic and refreshing ‘first sip’ feeling you get from a crisp, uniquely balanced Heineken® when finishing your day and starting your evening – no matter where you are in the world.

Nabil Nasser, Global Head, Heineken® Brand, says: “As a brand rooted in more than 150 years of brewing heritage, our perfectly balanced, refreshing taste has become known across the world as a great beer to have with friends. ‘The First Ahhh!’ embodies that feeling at the end of the day when you can grab a beer with a group of friends. We also want to bring some fun to our credentials by creating this Giant Spirit (or Beer) Level, highlighting our dedication to the craft in true Heineken® wit and style. We’re excited to bottle up that unique ‘First Ahhh!’ feeling and share it with the world.”

Heineken® has delivered its consistent taste and perfectly balanced taste to the world with its unique recipe for more than 150 years. Ever wondered what makes the perfect serve? Heineken® Master Brewer Willem van Waesberghe recommends looking out for the following six signs:

The glass should be held at the base – this keeps the beer as cool and crisp as possible.
The tap should be opened in one firm motion – your server needs to be confident – if opened slowly, they risk squeezing the line, resulting in excess foam falling into the glass before the tap is fully opened.
The glass should be tilted precisely at a 45-degree angle with the beer pouring down the inside of the glass – this creates that mesmerising whirlpool effect that whips up the foam underneath. Remember – the nozzle should never touch the beer, as this breaks the surface tension which impacts the crisp, refreshing taste.
The head of foam should be solid and perfectly balanced on the arms of the iconic Red Star, all the way to the rim of the glass – in scientific terms, the perfect pint should consist of 95% beer, 5% foam, as this best brings out the beer’s aroma, whilst preventing oxidation and your beer going flat.
Your server should start skimming the moment the beer overflows, using a wet skimmer at a 45-degree angle – this removes excess foam and creates an unbroken seal. Skimming removes large bubbles on top of the foam that protects it from oxygen and maintains the head for longer.
Wherever you enjoy a Heineken®, the ‘first sip’ feeling is best enjoyed in a glass – no matter where you are in the world, pour your Heineken® from the bottle and into a lager glass to unlock the full flavour experience.

Willem van Waesberghe, Master Brewer at Heineken® says: “It’s easy to take for granted the refreshment and uniquely balanced taste a Heineken® always provides – whether Original, Silver or 0.0 – as it is so consistent wherever in the world you enjoy it. However, there is a true science behind the sip, driven by our Five-Star Brewing Principles, including Heineken®’s famous A-yeast, quality Pure Malt, 100% natural ingredients, a horizontal brewing method and our verified Star Brewers, a title that takes 10 years to attain - that provide you with the ‘First Ahhh!’ feeling.”

Heineken® has worked with renowned UK chef Lee Tiernan of London’s ‘F.K.A. Black Axe Mangal’, an expert when it comes to balancing taste and flavour, to showcase how its five-star premium brewing credentials make Heineken® a consistent ''go-to'' for diners to enjoy as the first drink of the night.

Lee Tiernan, Chef and Restauranteur says: “From the moment people walk into FKABAM, they want an experience that not only starts the night, but also something they’ll remember for the rest of their evening. The end goal of a beer and food pairing is that when combined, you end up with a more balanced flavour than each would be alone. That’s why Heineken® is the perfect accompaniment for most dishes – its moderate body, light, fruity taste with a lingering fruit and balanced bitterness finish complements a huge range of flavours. My favourite ingredients to enjoy with a Heineken® include fatty lamb shanks, spicy sausages and the umami flavours of fermented shrimp.”

To learn about the Heineken®’s five core brewing principles and heritage, visit the home of Heineken® in Amsterdam at the Heineken® Experience.

Editorial information:

Please find the high-resolution campaign images here

For more information, please contact: HNKBrand@Edelman.com

*Source: https://www.heineken.com/global/en/our-story

About HEINEKEN:        

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through 'Brewing a Better World', sustainability is embedded in the business.

HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).

Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/43e98927-4318-4289-9368-eff052d9911f


Heineken® shows the depth it will go to deliver the perfect pint with giant spirit level measuring bars across the world

TIN LIÊN QUAN

Haikenen? Aineken? Heineken®? Spelling it correctly won’t create good times, but the world’s most international beer brand knows what can

[img]http://phpstack-911252-3168991.cloudwaysapps.com/api/ImageRender/DownloadFile?resourceId=e5890685-6de4-4f50-97e0-18df342c03d9&size=3[/img]

Brewing Success: Heineken® Renews Long-Standing Relationship with UEFA Champions League - Marking Over 30 Years Together

[img]http://phpstack-1214942-4313335.cloudwaysapps.com/api/ImageRender/DownloadFile?resourceId=9cf99112-580c-4403-8a13-1bf4bbf88e7b&size=3[/img]

Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren’t Who You Think

[img]http://phpstack-911252-3168991.cloudwaysapps.com/api/ImageRender/DownloadFile?resourceId=b1b80131-58db-44bf-bdf6-abc95c03d5bd&size=3[/img]

Heineken® tổ chức đại tiệc thế giới kỷ niệm cột mốc 150 năm mang lại khoảnh khắc tuyệt vời, ghi nhận hàng trăm cách gọi tên độc đáo trên toàn thế giới

[img]http://phpstack-911252-3168991.cloudwaysapps.com/api/ImageRender/DownloadFile?resourceId=e5890685-6de4-4f50-97e0-18df342c03d9&size=3[/img]

THỦ THUẬT HAY

Cách quản lý router Tenda từ xa

Đôi khi, chúng ta cần quản lý các router trong văn phòng từ xa, bạn hoàn toàn có thể tìm thấy chức năng này trong cài đặt Quản lý WEB từ xa (Remote WEB Management settings).

Cách đăng ký 3G MobiFone miễn phí cho iPhone

Bạn đang sử dụng iPhone và muốn sử dụng 3G của nhà mạng MobiFone, dưới đây sẽ là cách đăng ký 3G MobiFone miễn phí cho iPhone dành cho bạn.

Hướng dẫn scan tài liệu văn bản trên iPhone

Bạn có thể sử dụng chiếc iPhone của mình cho mục đích scan tài liệu văn bản thay vì những chiếc máy scanner cồng kềnh. Hôm nay, chúng tôi sẽ chia sẻ cho bạn cách thực hiện đơn giản.

Hướng dẫn thêm thanh trượt độ sáng vào Taskbar Windows 10

Tuy Windows 10 cung cấp rất nhiều các giải pháp để điều chỉnh các thiết lập chung nhưng không có cách nào nhanh chóng giúp chỉnh độ sáng màn hình trừ khi bạn có các phím chuyên dụng trên laptop. Vậy làm sao để thêm

Thay đổi tùy ý màn hình khởi động trên Windows 10 theo ý bạn!

Việc bạn sử dụng máy tính hàng ngày, tắt và mở máy liên tục mà cứ thấy màn hình khởi động mặc định thì thật nhàm chán. Bạn hãy thay đổi màn hình khởi động khác đi, sinh động hơn để mang lại cảm hứng làm việc nào.

ĐÁNH GIÁ NHANH

Đánh giá Samsung Galaxy A72: Rất đẹp, 4 camera với đa dạng chế độ chụp

Samsung đã hoàn thiện rất tốt Galaxy A72 và xây dựng tính năng phù hợp cho người dùng cận cao cấp. Điện thoại có thiết kế mới, trẻ trung, hệ thống camera cao cấp hàng đầu phân khúc, hiệu năng ổn định, pin lớn và sạc

Thả rơi Samsung Galaxy Z Fold3 5G và cái kết không thể ngờ tới

PhoneBuff, một kênh Youtube vừa thử nghiệm độ bền Fold3 5G bằng cách thả rơi. Kết quả sau các màn thả rơi Samsung Galaxy Z Fold3 5G khiến nhiều người phải bất ngờ. Bị “trọng thương” nhưng máy vẫn hoạt động bình thường.

Đánh giá camera Samsung Galaxy A8+ 2018: chụp được những bức ảnh tốt dễ dàng

Rõ ràng nó không dành cho những tay yêu cầu chất lượng ảnh đỉnh cao, nhưng bù lại nó phục vụ cho một nhóm người lớn hơn, những người không có kinh nghiệm nhiều nhưng vẫn có thể chụp được những bức ảnh tốt.