New AI Survey from Notified and PRWeek Finds PR Pros Believe in the Power of the Technology, Want Education and Resources to Drive Meaningful Usage

NEW YORK, Oct. 10, 2023 (GLOBE NEWSWIRE) -- Notified, a globally trusted technology partner for public relations, investor relations, and marketing professionals, today announced the results of its latest survey, “Bridging the Gap Between AI & PR: a Short Guide,” in partnership with PRWeek. The data revealed increasing enthusiasm about AI’s potential to optimize communications campaigns, with more than half of respondents indicating that the tech can “notably” improve PR’s ability to be strategic.

“The survey findings were clear – PR professionals are no longer worried about AI replacing them and are excited about its potential, beyond initial use cases like content generation,” said Nimesh Davé, President, Notified. “However, most survey respondents don’t yet feel comfortable using available tools in a meaningful way and feel they’re not as knowledgeable as they could be when it comes to implementing AI into their daily work. Agency and brand leaders should focus on education – which will be critical to adoption – including policies, resources and guardrails for experimentation.”

The survey asked 200 senior agency and brand communicators to identify how AI could impact the future of public relations – taking factors such as adoption and usage, popular tools, and the knowledge and education needed for effective implementation into account. Findings include:

  • Education is Required: More education is needed for PR pros surrounding the uses and applications of AI – and most communicators aren’t currently using the tools they have heard of in a meaningful way beyond experimenting. Only 12% of survey respondents say they were “very knowledgeable” about AI and its applications to PR functions. Additionally, only 36% of in-house respondents vs. 22% of agency respondents reported that they “currently know the difference between Narrow/Weak AI and General/Strong AI.”
  • AI Shows Promise For Strategic Work: Communicators believe that AI can improve productivity and streamline job functions. 57% of respondents believe that AI can “notably” improve their ability to be more strategic, and 54% of respondents feel that the technology can “notably” improve their ability to tell stories.
  • Content Generation Is Still King: 61% of survey respondents ranked “content creation” as their top application of AI, with 59% feeling that it can be done “notably” better with the technology than without it. 55% felt that writing prompts will be a new skill that PR pros will need to master in order to successfully use AI for content.


A Media Snippet accompanying this announcement is available by clicking on this link.

“We’re just starting to see how much AI technology can truly impact productivity for communications professionals – and the industry is increasingly embracing this technology to streamline everything from content creation to generating insights and research materials,” said Gideon Fidelzeid, Editorial Director of Custom, PRWeek. “This report captures the confidence and optimism that communicators have in AI to transform their workflows – although it’s clear that widespread adoption across both agencies and in-house teams starts with improving proficiency surrounding its effective use. As the data reflects, we’re at an exciting precipice for the use of AI technology in PR – with the potential to create a more effective and efficient future for communicators.”

Notified and PRWeek will present these survey findings during the panel session, “AI: A Call to Action” at the upcoming PRDecoded Conference, taking place from October 11-12 in Chicago, IL.

To download the full results of Notified and PRWeek’s Bridging the Gap Between AI & PR survey, visit: https://insight.notified.com/bridging-gap-ai-pr

About Notified:
Notified is committed to making it easy for brands to create and share powerful stories with the world. Our suite of world-class, award-winning solutions and our dedicated client service team are relied upon by more than 10,000 global clients, from growing businesses and public companies to some of the world’s most recognizable brands.

Notified’s solutions help businesses effectively share and amplify their stories—to clients, investors, employees and the media. From press release distribution via GlobeNewswire to earnings calls, IR websites, social listening, media engagement tools, webinars and virtual events, Notified has you covered. Notified is a part of West Technology Group, LLC controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO). Notified is headquartered in New York, N.Y.

Learn more at www.notified.com or follow us on LinkedIn, X, or our Blog.

About PRWeek:
PRWeek epitomizes the modern business publishing brand, spanning online, print, events, and social media, incorporating a paid-for content strategy and gated website. Launched in November 1998, it is the essential title for PR pros. PRWeek reflects an industry playing a more pivotal role than ever, not only in the marketing strategies of companies, brands, and organizations, but also within boardrooms and in the C-suite. In the transparent world epitomized by social media, corporate reputation is crucial. Executives need timely, authoritative, insightful content to navigate this landscape — that’s where PRWeek comes in. Breaking news, analysis, and opinion fuels PRWeek’s content. And the brand extends into the iconic PRWeek Awards, annual conferences, roundtables, webcasts and virtual forums. For more, visit prweek.com.


Contact: Hannah Freedman Director, Media & Communications, Notified Hannah.Freedman@Notified.com


New AI Survey from Notified and PRWeek Finds PR Pros Believe in the Power of the Technology, Want Education and Resources to Drive Meaningful Usage

THỦ THUẬT HAY

Hướng dẫn tạo tài khoản Shopee trên máy tính

Ứng dụng mua sắm trực tuyến này còn tích hợp thêm những tính năng của mạng xã hội, liên tục cập nhật những thông tin mới nhất.

Tổng quan về Office Deployment Tool

Office Deployment Tool bao gồm hai file: setup.exe và configuration.xml. Để làm việc với công cụ này, bạn có thể chỉnh sửa file cấu hình để xác định tùy chọn bạn muốn, rồi chạy setup.exe từ dòng lệnh. Ví dụ, bạn có thể

Tính năng tạo ảnh GIF ẩn thú vị trong Galaxy S8

Các điện thoại Galaxy S8 đều cung cấp tính năng bảng điều khiển Edge (Edge panel) của Samsung. Hãy cùng xem cách tạo ảnh GIF trong chiếc điện thoại này như thế nào nhé!

Bật chế độ full màn hình MacBook sẽ giúp kéo dài thời gian dùng pin

Một trong những cách tiết kiệm Pin máy tính khi sử dụng mà nhiều người lại chủ quan xem nhẹ khiến cho Pin máy giảm tuổi thọ một cách nhanh chóng. Cách sử dụng máy tính khoa học tưởng chừng như đơn giản nhưng nó lại có

Hướng dẫn mang tính năng Always-on trên Galaxy S7, LG G5 lên thiết bị Android

Always-on là một trong những tính năng độc quyền được LG và Samsung trang bị trên hai chiếc smartphone đầu bảng của hãng là Galaxy S7/S7 edge và G5, cho phép người dùng xem nhanh một số thông tin như ngày, giờ, % dung

ĐÁNH GIÁ NHANH

Đánh giá nhanh Galaxy Z Fold5: Giá bán dự kiến khoảng 43 triệu có gì ?

Galaxy Z Fold5 là mẫu điện thoại màn hình gập kế nhiệm của Galaxy Z Fold4 với những nâng cấp về thiết kế, cấu hình và tính năng. Samsung sử dụng bản lề kiểu giọt nước để giảm khoảng cách giữa hai nửa màn hình khi gập

Đánh giá chi tiết camera iPhone 13: Chụp ảnh tuyệt đẹp dù chỉ có 2 camera

iPhone 13 có khá nhiều nâng cấp, tuy nhiên máy vẫn được duy trì 2 camera sau và 1 camera trước so với phiên bản tiền nhiệm. Nhưng Apple đã thay đổi phần cứng và phần mềm nhằm nâng cao khả năng chụp ảnh cho iPhone 13.

Energizer UE20100CQ pin dự phòng không thể thiếu cho những chuyến du lịch

Với những chuyến đi xa hoặc những ai có nhu cầu trang bị theo mình một pin dự phòng “trâu bò” nhưng phải bảo đảm chất lượng thì Energizer UE20100CQ chắc chắn là sự lựa chọn hoàn hảo. Energizer là thương hiệu đến từ Mỹ,