Written by George the Poet and delivered by Charles Leclerc and Lewis Hamilton, the film pays homage to some of the unsung heroes behind the scenes of Scuderia Ferrari HP – the pit crew.
LONDON, Sept. 05, 2025 (GLOBE NEWSWIRE) -- Drivers usually take the centre stage - but every lap is a team effort, both on and off the track. Now, luxury Scotch whisky Chivas Regal is putting some of the unsung heroes of Scuderia Ferrari HP in the spotlight with the launch of, ‘A Tribute to the Scuderia Ferrari HP Pit Crew.’
Unveiled at the Italian Grand Prix in Monza, the powerful new film honours the tenacious crew who build together behind the scenes and reflects Chivas Regal’s belief that success is built on teamwork.
This launch marks the latest chapter in Chivas Regal’s ongoing partnership with Scuderia Ferrari HP – a collaboration that reflects shared values of passion, determination and ambition and celebrates a collective pursuit of excellence. It offers fans a glimpse into the high-stakes precision of a Scuderia Ferrari HP pit stop – a world where milliseconds define outcomes, and persistence is everything.
Fans can watch a choreographed routine inspired by the pit crew’s meticulous performance – a feat of human and mechanical precision - mirroring the dedication poured into every bottle of Chivas Regal.
Scuderia Ferrari HP Team Principal, Fred Vasseur, came together with Chivas Regal to pay tribute to the pit crew.
'Formula 1 is a team sport in every sense, and our results come from the dedication of everyone at Scuderia Ferrari HP. It’s great to have a partner like Chivas Regal, who highlights this collective spirit and recognises the incredible work done away from the spotlight,” said Vasseur.
Acclaimed spoken word artist, George the Poet, transformed the crew’s physical feat into a poetic spectacle, celebrating the perseverance it takes to show up on the track.
“You make it look natural... that unnatural level of precision. There’s a gold standard of execution that you bring to every competition...”
'I’m always drawn to the voices we don’t usually hear, so it is an honour to tell the stories of these unsung heroes,' said George the Poet. 'Whether it's a poem or a pit stop, craftsmanship takes tenacity. That's exactly what Chivas Regal captured in this tribute.'
'True greatness is driven by the hands of many. This campaign embodies our I Rise We Rise ethos and focuses on the people who build together and set the team up for greatness behind the scenes,' said Nick Blacknell, Global Marketing Director, Chivas Regal. 'The Scuderia Ferrari HP team shares our tenacious mindset and belief that success is built on teamwork – and that’s what makes our partnership so powerful.”
The film premiered at the iconic Italian Grand Prix in Monza, where Chivas Regal brought the campaign to life on the ground with curated experiences and recognition of the unsung heroes at the heart of the action.
Chivas Regal invites you to raise a glass to the unsung heroes of Scuderia Ferrari HP and watch the film here.
About Chivas Regal:
Chivas Regal’s spiritual home lies at Strathisla distillery in Scotland, from where it exports its whisky to more than 100 countries across the world. Chivas Regal sells more than 4.5 million 9L cases every year.
Founding brothers James and John Chivas pioneered the art of whisky blending in 19th century Scotland through a tireless work ethic and expressing a constant drive for excellence, bold entrepreneurial energy and community building.
Their values inspired the Chivas Regal ethos ‘I Rise, We Rise’, a rallying cry for the next generation of whisky drinkers who elevate themselves and those around them, forging new paths to success and blending greatness with generosity.
Today, Chivas Regal brings this spirit to life through its long-standing association with global sports culture. The brand has recently expanded its strong commitment to sporting success as Team Partner of the Scuderia Ferrari HP team and as Official Whisky Partner of Arsenal FC.
Launched in 1909, Chivas Regal is the original luxury blended Scotch whisky. Chivas Regal has been integral to the growth of the Scotch whisky category worldwide – with a retail sales value today of over €2bn. The Chivas Regal range blends timeless classics with modern innovation and includes Chivas Regal 12, Chivas Regal 18 and Chivas Regal 25 as key products.
www.Chivas.com
Notes to Editors:
Alongside the 'A Tribute to the Scuderia Ferrari HP Pit Crew' film, Chivas Regal captured a social content series sharing the spirit Scuderia Ferrari HP team. Head to @chivasregal to see more.
Directed by Daniel Sannwald and choreographed by Sadek Berrabah, the film was shot at Scuderia Ferrari’s Maranello HQ and features stylised pit crew sequences trained over three days.
Media Contact:
ChivasRegal@Golin.com
A photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/675d8ab4-0f6c-4dc1-a181-bf999e5596e7
