FloQast Launches Into 2023 With New Brand Strategy, Sights on Growth

LOS ANGELES, Feb. 23, 2023 (GLOBE NEWSWIRE) -- FloQast, a provider of accounting workflow automation software created by accountants for accountants, has unveiled an all-new brand look and feel. The new brand identity refresh comes on the heels of a 2022 filled with company milestones, growth, and momentum, and is a reflection of FloQast's rapid growth and market leadership as it celebrates 10 years of business. 

Founded in 2013 on the notion of bringing together the bright and passionate to change the game for accountants, FloQast's new brand strategy and identity embody confidence, boldness, and precision. The evolution from the old brand corresponds with the company's own evolution and rapid growth, and ensures an even closer creative alignment with FloQast's values, vision, and expanding set of customer solutions. 

'FloQast's brand aspiration is, and always has been, to elevate accounting,' said C. Edward Brice, Chief Marketing Officer. 'Our new brand strategy and identity aims to represent this spirit across all engagement channels - inspiring accountants to realize their full and true potential, be seen as the operational heartbeat of the enterprise, and attract new generations to the accounting profession.'

The new brand identity is anchored by an all-new FloQast.com, which includes a fresh, dynamic people-centric design - featuring FloQast's very own employees - clear, easy-to-follow navigation, as well as an all-new Newsroom page, containing updated logos, a company fact sheet, and more.

FloQast's brand strategy carries the momentum of 2022 into 2023, with sights set on further growth and expansion. Last year, the brand celebrated:

  • The signing of its 2,000th customer, notable logos signed in 2022 include Miro, Gong, and On Cloud Running
  • The hiring of its 500th employee 
  • The launch of several new initiatives, tools, and programs, including:
    • A new Reconciling Items feature and an enhanced version of its Reconciliation Management Solution that combine with FloQast's Tracking, AutoRec Matching, and Amortization to manage the account reconciliation process, from strategy and execution to audit readiness
    • FloQademy, an online portal that delivers digital learning to meet accountants wherever they work
    • Ops Best Practice Checklists, a ready-to-go blueprint for Finance and Accounting teams that have automated the Financial Close but seek even greater velocity and accuracy to deliver financial information and audit readiness
  • Expansion of its collaboration with Microsoft by joining the Microsoft Business Applications ISV Connect program
  • The hosting of FloQast Go, a 500+ person, all-company kick-off event as part of its commitment to operating as one cohesive team — no matter where employees are geographically located
  • The launch of the Controller's Guidebook thought leadership program in partnership with the University of Georgia, exploring the most pressing challenges facing accountants today
  • The hosting of TakeControl: Accounting Amped Up, FloQast's fourth-annual user conference, providing insights into how accounting and finance functions are evolving in today's world
  • The launch of seasons 1 and 2 of FloQast Studios' award-winning comedy series 'PBC' 
  • The receipt of several high-caliber awards and accolades, including: 
    • Built In's Best Place to Work list for the fifth year in a row
    • Los Angeles Business Journal's 'Best Places to Work' list for the sixth year in a row
    • Inc. Magazine's Best Workplaces for 2022 list 
    • Fast Company's 'Most Innovative Finance Companies of 2022' annual list
  • Attaining the #1 rated Close Management solution on G2 in 2022
  • The launch of an all-new FloVerse, an online community platform for FloQast customers to network and collaborate - named 'Best Emerging Program' in the 2022 Best Advocate Marketing ('BAMMIE') Awards

This growth and momentum is made possible by FloQast's community of employees who are committed to developing solutions that make accountants' and financial leaders' lives easier and more productive. The company continues to excel in its performance, a credit to the team's commitment to customer service and excellence in pursuit of FloQast's overarching vision.

About FloQast

FloQast delivers workflow automation software enabling organizations to operationalize accounting excellence. Trusted by more than 2,000 accounting teams - including Twilio, Los Angeles Lakers, Zoom, and Snowflake - FloQast was built by accountants, for accountants to enhance the way accounting teams work. FloQast enables customers to streamline processes such as automated reconciliations, documentation requests, and other workflows that impact the month-end close, financial reporting, and payroll and is consistently rated #1 across all user review sites. Learn more at FloQast.com.

Contact Information:
Kyle Cabodi
FloQast Director of Corporate Communications
kyle.cabodi@floqast.com

Related Images


FloQast Launches Into 2023 With New Brand Strategy, Sights on Growth

Image 1

This content was issued through the press release distribution service at Newswire.com.

Attachment

  • Featured Image for FloQast


TIN LIÊN QUAN

Best Mattress Brand Announces Best Presidents Day

Best Mattress Brand is a top publisher on all things surrounding mattresses and sleep. This year, they've curated their list of the top mattress deals and...

Brand Strategy Firm Founder, Professor and Speaker Sasha

Top Agricultural industry leaders from California and Arizona are set to attend the UnitedAg Annual Conference at Disney's Grand Californian Hotel & Spa...

Justuno and Growth Gurus Announce Conversion Audit

Austin, TX, Feb. 24, 2023 (GLOBE NEWSWIRE) -- Justuno, the leading website conversion optimization platform, announced a new initiative with conversion...

Waldencast Announces Participation in Upcoming Consumer

NEW YORK, March 02, 2023 (GLOBE NEWSWIRE) -- Waldencast plc, (NASDAQ: WALD) (“Waldencast”), a global multi-brand beauty and wellness platform, today...

Verifone Launches New Brand

[img]http://phpstack-911252-3168991.cloudwaysapps.com/api/ImageRender/DownloadFile?resourceId=e7b9f429-f5f1-4860-b995-5062fdf2a9ef&size=3[/img]

THỦ THUẬT HAY

Cách soạn thảo bằng giọng nói với ứng dụng Speechnotes

Với ứng dụng Speechnotes – Speech To Text, bạn có thể soạn thảo như một phần mềm soạn thảo văn bản thông thường hoặc đặc biệt hơn là nhập văn bản bằng giọng nói với hơn 100 ngôn ngữ, trong đó có tiếng Việt.

Chuyển ảnh nhanh giữa iPhone với các thiết bị khác không cần cắm dây

Bạn có bao giờ cảm thấy phiền phức khi mỗi lần cần chuyển ảnh từ iPhone sang máy tính hay từ iPhone sang một iPhone khác không?...

12 bước để pivot startup

Nếu nhiều startup thực hiện pivot thì có lẽ đã có nhiều startup tồn tại hơn. Pivot là một bí mật để tồn tại. Học cách pivot sẽ giúp bạn cứu startup của mình khỏi thất bại và tiếp tục phát triển trong thời gian dài.

Hướng dẫn cách giảm dung lượng PDF Online không mất tiền

File PDF dung lượng lớn ảnh hưởng khá nhiều đến quá trình chia sẻ. Tuy nhiên, nếu biết cách giảm dung lượng PDF Online thì việc chia sẻ file cho mọi người sẽ trở nên dễ dàng hơn rất nhiều. Trong bài viết này Viettel

Hướng dẫn xem mật khẩu đã lưu trên Chrome cho Android

Cuối cùng người dùng Android cũng được bổ sung tính năng xem mật khẩu đã lưu, vốn quá quen thuộc trên Chrome máy tính. Chỉ cần cập nhật lên Chrome 62 bạn sẽ xem được mọi mật khẩu đã lưu ngay trong ứng dụng, thay vì

ĐÁNH GIÁ NHANH

Đánh giá nhanh Yamaha YZF-R15 2018 giá 93 triệu tại Việt Nam

Yamaha vừa giới thiệu đến khách hàng khu vực phía Bắc mẫu xe Yamaha R15 thế hệ mới với nhiều điểm mới lạ trong thiết kế hứa hẹn sẽ mang lại một lựa chọn tuyệt vời cho những người yêu dòng xe côn tay có kiểu dáng thể

Những lý do Galaxy Z Fold3 5G chắc chắn làm hài lòng các Note Fan

Nhận được nhiều kỳ vọng cùng nhiều nâng cấp đáng giá về công nghệ, liệu Galaxy Z Fold3 5G có chinh phục được cộng đồng các Note Fan? Cùng điểm qua những đột phá tính năng hấp dẫn trên siêu phẩm Samsung Galaxy Z Fold3

Đánh giá xe Mercedes GLC 200 2018 về thiết kế vận hành và giá bán

Đánh giá xe Mercedes GLC 200 2018 về thiết kế vận hành và giá bán! Phiên bản GLC 200 vừa chính thức có mặt tại đại lý Vietnam Star TPHCM với giá bán được tiết lộ là 1,684 tỷ đồng, thấp hơn đáng kể so với hai phiên bản