LONDON, May 28, 2026 (GLOBE NEWSWIRE) -- Members of the Samoan and Pacific Islander community and environmental advocates protested outside Coca-Cola Europacific Partners’ (CCEP) annual general meeting Thursday, calling on the company to reduce single-use plastic and bring back reusable packaging systems. CCEP is Coca-Cola’s largest bottler by revenue. Headquartered in London, it produces, sells, and distributes the company’s products across 31 global markets, including Western Europe, Indonesia, the Philippines, Australia, New Zealand, and the Pacific Islands.
At the cultural protest, members from the London School of Hula and ‘Ori performed traditional Samoan song and dance, including 'Lo ta nu’u,' and presented a performance titled 'O le vasa, we are the ocean,' highlighting the connection between Pacific Island communities and the ocean.
Advocates delivered a symbolic 'message in a bottle,' which included a letter signed by Sosaiete Faasao o Samoa / Samoa Conservation Society, Samoa Recycling and Waste Management Association (SRWMA), Pacific Islands Climate Action Network (PICAN), the London School of Hula and ‘Ori, Break Free From Plastic (BFFP), and Oceana, placed inside a single-use plastic Coca-Cola bottle from Samoa. The letter, addressed to CCEP’s CEO Damian Gammell, highlights the company’s increased use of single-use plastic bottles, its effects on the oceans and Samoan communities, and how the company can help solve this problem.
In 2021, in Samoa, Coca-Cola stopped bottling its products in reusable glass bottles. Now CCEP imports large quantities of single-use plastic bottles from Fiji and New Zealand. The shift to imported plastic bottles has contributed to rising waste, much of which is littered, burned, or landfilled due to limited recycling capacity. Reportedly, imports of plastic bottles more than doubled between 2020 and 2025, and Coca-Cola products account for about one-third of beverage bottle waste in the country.
'We encourage Coca-Cola to be on the right side of history by moving back to reusable bottles, like glass, in Samoa and becoming a leader in the transition away from plastics. As one of the most recognizable global brands, we believe that Coca-Cola can be a game changer in the fight against plastics, should they choose to prioritize planet over profits, ' said James Atherton of the Sosaiete Faasao o Samoa (Samoa Conservation Society).
“Given the limited capacity for plastic recycling in Samoa, most of the waste ends up being littered, illegally dumped, incinerated, or landfilled. For those of us in Samoa, we witness the consequences of your business decisions every day. On our land, across our beaches, and in our waters,” the groups wrote in the letter.
'Plastic pollution and the climate crisis share the same fossil fuel origin, and Pacific Island communities bear a disproportionate share of both. The science is sobering: microplastics have been documented in 97% of fish species sampled across our ocean region — nearly 50% above the global average — yet CCEP's PET use in the Asia-Pacific outpaces its own global share. Reinstating refillable systems in Samoa is not a favour to the Pacific; it is the evidence-based, climate-consistent decision a company of CCEP's scale is well-positioned to make,' said Rufino Varea, Director, Pacific Islands Climate Action Network (PICAN).
CCEP continues to sell single-use plastic in Samoa despite growing global concern over the plastic pollution crisis in the ocean and its likely impacts on human health. This trend is not unique to Samoa — according to an analysis by Oceana of CCEP’s reported data, between 2020 and 2025, the company’s global use of PET plastic packaging increased by over two-thirds from 198 to 335 thousand metric tons.
On the occasion of CCEP’s annual general meeting, the groups are calling on Coca-Cola and CCEP to transition back to reusable packaging, reduce single-use plastic, and invest in waste management solutions in affected communities.
“Performed in Sāmoa and London by members from across Pacific communities, this Sāmoan hymn and Sāsā reflects the pride we hold in our cultures and ways of life, our gratitude for the Earth and Oceans that sustain us, and the unity that binds us in protecting these things for generations to come,” said Krysten Resnick, Founder and Director of the London School of Hula and ‘Ori.
“Coca-Cola and CCEP have an opportunity in Samoa to right a wrong by bringing back reusable glass bottles and eliminating their plastic bottle waste. Reuse is the right choice for supporting healthy communities and protecting our oceans,” said Dr. Dana Miller, Senior Director of Strategic Initiatives for Oceana.
“Coca-Cola has been the world's worst plastic polluter six years running, accounting for at least 11% of all branded plastic waste found in the environment. And yet, rather than scaling up the reusable glass bottle systems that reduce single-use plastic, the company is phasing them out in places like Samoa. This company has the solution and all the know-how to make it work. Instead, it is actively choosing a path that generates more pollution - to the detriment of the communities and ecosystems left to deal with its waste. Coca-Cola must bring back reusable glass, urgently and at scale,” said Emma Priestland, Global Corporate Campaigns Coordinator for #BreakFreeFromPlastic
To read the full letter to CCEP, click here.
Photos are available here.
Additional Background:
- The protest and letter come amid growing global scrutiny of Coca-Cola’s sustainability practices. A peer-reviewed study in the journal Science found that Coca-Cola was the number one polluter of branded plastic found in the environment.
- Despite its rapidly growing plastic footprint, the company abandoned its goal to increase reusable packaging in December 2024.
- In 2025, Oceana released a report that projects The Coca-Cola Company’s plastic use will exceed 9.1 billion pounds (4.1 million metric tons) per year by 2030 if the company does not change its practices. This would be nearly a 40% increase over the company’s reported plastic use in 2018 and a 20% increase over the company’s most recently reported plastic use in 2023, which was already enough plastic to circle the Earth more than 100 times.
- The report also estimates that up to 1.3 billion pounds (602,000 metric tons) of the plastic packaging that Coca-Cola uses annually by 2030 would enter the world’s waterways and oceans if the company continues on its current course. This amount of plastic could fill the stomachs of over 18 million blue whales.
- The Oceana report also found that Coca-Cola could reduce its annual plastic use below current levels if it were to reach 26.4% reusable packaging by 2030.
- In December 2021, the Samoa Conservation Society delivered a petition to Coca-Cola South Pacific asking the company to resume glass bottling in the country.
About the Sosaiete Faasao o Samoa:
Sosaiete Faasao O Samoa / The Samoa Conservation Society is a Samoan non-governmental organisation dedicated to promoting the conservation of Samoa’s natural heritage and helping the public reduce their environmental impacts and develop greener lifestyles. We work collaboratively with communities, the Government and NGO partners to raise awareness on the state of, and threats to, Samoa’s environment and biodiversity. We also teach the public and youth groups about our natural heritage and the practical actions we can take to promote species and ecosystem conservation and to reduce our environmental footprint.
About PICAN:
The Pacific Islands Climate Action Network (PICAN) is a regional alliance of civil society organisations working on climate change in the Pacific region. Since 2013, it has brought together civil society actors across the Pacific Island countries, advocating for climate justice and environmental integrity. PICAN aims to unite civil society under a common voice to increase the influence and impact of their advocacy demands on Pacific Island governments, leading non-Pacific governments to respond with more powerful and ambitious climate change policies and action at the national and regional level.
About LSHO:
The London School of Hula and 'Ori (LSHO) is a cultural arts organisation dedicated to preserving and advancing Pacific heritage through lineage-based cultural practice, education, performance, and community engagement. LSHO provides a vital space where Pacific diaspora communities in London/UK, as well as anyone interested in Pacific cultural arts, can gather, learn, and participate, helping to create a more visible presence where Pacific arts, knowledge, and communities are valued, connected, and sustained.
About Oceana:
Oceana is the largest international organization dedicated solely to ocean conservation. Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one-quarter of the world’s wild fish catch. With more than 350 victories that stop overfishing, habitat destruction, oil and plastic pollution, and the killing of threatened species like turtles, whales, and sharks, Oceana’s campaigns are delivering results. A restored ocean means that 1 billion people can enjoy a healthy seafood meal every day, forever. Together, we can save the oceans and help feed the world. Visit Oceana.org to learn more.
About BFFP:
#BreakFreeFromPlastic (BFFP) is a global movement envisioning a future free from plastic pollution. Since its launch in 2016, more than 3500 member organizations and 11,000 individual supporters in 186 countries have joined the movement to demand massive reductions in single-use plastics and push for lasting solutions to the plastic pollution crisis. BFFP member organizations and individuals share the values of environmental protection and social justice and work together through a holistic approach to bring about systemic change. This means tackling plastic pollution across the whole plastics value chain—from extraction to disposal—focusing on prevention rather than cure and providing effective solutions.
Media Contacts:
Oceana: Gillian Spolarich / gspolarich@oceana.org
Sosaiete Faasao o Samoa (Samoa Conservation Society): James Atherton / jatherton67@gmail.com
Pacific Islands Climate Action Network: Dylan Kava / dylan.kava@pican.org
BFFP: Caro González / caro@breakfreefromplastic.org
