VICTORIA, Seychelles and LUXEMBOURG, June 17, 2025 (GLOBE NEWSWIRE) -- Bitget, the leading cryptocurrency exchange and Web3 company, has entered a three-year partnership with UNICEF Luxembourg to advance digital skills and blockchain literacy among young people.

The partnership enrolls Bitget into the Game Changers Coalition (GCC) led by UNICEF Office of Innovation (OOI). Support from Bitget will help reach 300,000 people - including adolescent girls, parents, mentors and teachers with blockchain skills - across eight countries; Armenia, Brazil, Cambodia, India, Kazakhstan, Malaysia, Morocco, and South Africa.

Photo from Press Conference (from left to right): Paul Heber, Chief Communications Officer, UNICEF Luxembourg; Gracy Chen, CEO, Bitget; Yannick Naud, Innovative Finance, UNICEF Luxembourg

Through the partnership, Bitget Academy, the educational arm of Bitget, will help develop UNICEF’s first interactive, online and in-person blockchain training module based on video games creation skills development for teachers and young people. This is a welcome inclusion to a curriculum already reaching hundreds of thousands of people. Support from Bitget will also help expand the Coalition’s reach to a ninth country.

“This partnership reflects our shared belief that digital skills are a powerful driver of opportunity and inclusion,” said Sandra Visscher, Executive Director of UNICEF Luxembourg. “By collaborating with Bitget, we want to provide adolescents and young people with the tools, knowledge, and confidence to shape their own futures. Innovation should be a force for inclusion, opening doors, broadening horizons, and ensuring that technology works for everyone, everywhere.”

In a move to extend the ecosystem's reach, Bitget will also aim to introduce UNICEF to leading blockchain protocols and developers from across the Web3 landscape to participate in the educational initiative. These contributors could serve as mentors and partners, offering diverse perspectives and possibilities for blockchain technologies.

“Emerging technologies should not be reserved for the privileged few—they must be introduced early and equitably. Blockchain, with its real-world use case and potential for social good, is one of the most powerful tools we can give to our younger generation to build products that change the way we look at modern society. With Blockchain4Her, what began as a mission to empower hundreds of women has scaled into a global movement to educate thousands of girls. This is the kind of scale and impact blockchain was built for,” said Gracy Chen, CEO at Bitget.

Every year, adolescent girls and young women in low and middle-income countries miss out on USD 15 billion in economic opportunities due to a gap in internet access and digital skills relative to their male peers. With 90 per cent of jobs today requiring digital competencies, the Game Changers Coalition responds to the urgency of closing the gender digital skills gap.

Together, Bitget and UNICEF are working to build a scalable, inclusive model that equips young women with the tools to navigate and shape the digital economy of tomorrow.

As part of the Game Changers Coalition, Bitget joins the Global Video Game Coalition, Micron Foundation and ecosystem builders - Women in Games in a shared ambition to reach 1.1 million girls by 2027, with learning and skills-building opportunities.

With the help of Bitget Academy, and support from the $10M initiative Blockchain4Her, Bitget plans to enhance digital literacy and financial independence among women taught to them at a young age.

Bitget's Blockchain4Her initiative has previously supported women through mentorship programs, funding opportunities, and educational resources.

Together, Bitget and UNICEF Luxembourg aim to empower a new generation of girls with the knowledge and skills they need to participate actively in the evolving crypto economy.

About Bitget

Established in 2018, Bitget is the world's leading cryptocurrency exchange and Web3 company. Serving over 120 million users in 150+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions, while offering real-time access to Bitcoin price, Ethereum price, and other cryptocurrency prices. Formerly known as BitKeep, Bitget Wallet is a leading non-custodial crypto wallet supporting 130+ blockchains and millions of tokens. It offers multi-chain trading, staking, payments, and direct access to 20,000+ DApps, with advanced swaps and market insights built into a single platform.

Bitget is at the forefront of driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World's Top Football League, LALIGA, in EASTERN, SEA and LATAM markets, as well as a global partner of Turkish National athletes Buse Tosun Çavuşoğlu (Wrestling world champion), Samet Gümüş (Boxing gold medalist), and İlkin Aydın (Volleyball national team), to inspire the global community to embrace the future of cryptocurrency.

For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord | Bitget Wallet
For media inquiries, please contact: media@bitget.com

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Bitget

This is not the first time Bitget has worked with an UN agency. Gracy Chen, is a UN women delegate. During last Ramadan, Bitget partnered up with world-renowned humanitarian organizations, including the UN Refugee Agency, UN World Food Programme, ShareTheMeal, and the One Billion Meals Endowment to donate thousands of meals. Under $10M Blockchain4Her, promising projects led by women were supported and awards were rewarded for the inspiring contributions of more. Hosting over 10 meetups globally, more than a thousand women participated in networking, learning, and driving innovation in the blockchain space.

About UNICEF

UNICEF works in over 190 countries and territories to reach the most disadvantaged children and build a better world for every child.
UNICEF Luxembourg supports this global mission by mobilizing private sector partnerships and voluntary contributions. It also advocates nationally to uphold children’s rights—focusing on reducing inequalities, promoting gender equality, tackling child poverty, supporting mental well-being, and improving access to justice for every child.

Disclaimer: UNICEF does not endorse any company, brand, product or service. This partnership is focused solely on supporting education outcomes for children.

For more information, visit: Website | Facebook | Instagram | x.com | LinkedIn
For media inquiries, please contact: UNICEF Luxembourg, Paul Heber, Chief Communication | T (+352) 448715 | M (+352)691198105 | pheber@unicef.lu

About the Game Changers Coalition
Building on UNICEF’s existing work of providing girls with digital and 21st-century skills through the Skills4Girls portfolio, spanning 22 countries and reaching close to 6 million girls, the Game Changers Coalition is UNICEF’s platform to convene the video gaming sector and tech industry with the aim to equip this and coming generation of girls with the skills they need and want in Science, Technology, Engineering, Arts and Math (STEAM) to become coders, designers, and leaders of a more inclusive, diverse, and safer digital future.

Find out more here.

Photos accompanying this announcement are available at:
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