BMW unveils The BMW XM Mystique Allure, a one-of-a-kind luxury vehicle inspired by the iconic supermodel, Naomi Campbell, at the 77th Cannes Film Festival



MUNICH, Germany and CANNES, France, May 16, 2024 (GLOBE NEWSWIRE) -- Today, BMW makes a bold visual statement on contemporary progressive luxury with the unveiling of the BMW XM Mystique Allure – the first-ever BMW tailored with high fashion materials, inspired by the original supermodel, Naomi Campbell, accentuated by the distinctive sounds of Hollywood film composer Hans Zimmer.

The collaboration marks the pinnacle of BMW’s enduring partnership with Campbell. Campbell, who was featured in the 2023 “Dare to be You” BMW XM campaign, an homage to self-belief, receives a unique BMW XM tailored expressly for her.

The BMW XM Mystique Allure was revealed at one of the most glamorous events of the year, the Cannes International Film Festival, where BMW is reprising its role as an official partner for the third consecutive year. Campbell graced the Cannes red carpet for the official unveiling of the couture-inspired one-of-a-kind BMW XM show car, presenting a bold and unprecedented design concept inspired by haute couture.

“Presenting the BMW XM Mystique Allure at Cannes Film Festival 2024 marks BMW’s ongoing vision in contemporary, progressive luxury,” says Stefan Ponikva, Vice President BMW Brand Experiences. “Inspired by legendary supermodel Naomi Campbell, this is the first ever BMW tailored with high fashion materials.”

Inspired by Naomi’s favourite colour, the vehicle’s exterior boasts a deeply saturated Ultramarine shade, accentuated by a lustrous matte finish. A contemporary translation of high-fashion materials from luxury textile manufacturers, the design seamlessly brings the inside to the outside, featuring rich velvet and shimmering Frozen Metallic sequins casting hues ranging from intense violet to deep ultramarine.

“Witnessing BMW's vision for the BMW XM Mystique Allure come to life has been truly incredible,” says Naomi Campbell. “I feel deeply honored to have sparked the inspiration for their first-ever high-fashion show car, which stands as a unique masterpiece in every aspect.”

The innovation extends beyond mere aesthetics. A Hans Zimmer-created sound experience, inspired by Naomi Campbell, enhances the progressive luxury of the BMW XM Mystique Allure. BMW and Hans Zimmer have been working together to develop the emotionally moving drive sound for electrified BMW models since 2021. With this truly one-of-a-kind BMW XM vehicle, the soundscape aims to complement the avant-garde design inspired by the original supermodel Campbell. Bold and daring, the sounds challenge ordinary convention and redefine the idea of progressive luxury.

Exuding the extravagance, and creativity synonymous with both BMW and Naomi, the BMW XM Mystique Allure elevates the renowned design and craftsmanship associated with BMW to unprecedented heights, showcasing the quintessence of the BMW luxury lifestyle. 

Notes to editors:

In the event of enquiries please contact:

Jenna Rose, VP UEG
Jenna.rose@uegworldwide.com

Corporate Communications
Cypselus von Frankenberg, Product Communication BMW Automobiles
Telephone: +49-89-382-30641
E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Leiterin Produkt-, Markenkommunikation BMW
Telefon: +49-89-382-30871
E-Mail: Alexandra.Landers@bmw.de

Internet: www.press.bmwgroup.com
E-mail: presse@bmw.de

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup
LinkedIn: https://www.linkedin.com/company/bmw-group/ 

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/45584045-1c72-4f61-aded-9378dee085f0


BMW unveils The BMW XM Mystique Allure, a one-of-a-kind luxury vehicle inspired by the iconic supermodel, Naomi Campbell, at the 77th Cannes Film Festival

TIN LIÊN QUAN

World Premier of OUTSIDE LINE, A New Original Documentary

The Film Follows DC’s Rajah Caruth, a Rising NASCAR Star...

Luxury Fertility & Surrogacy Concierge, First-of-Its-Kind.

A new paradigm in which luxury fertility is an experience. Because the world's wealthy don't have time to create their families, as they're busy creating...

Leaders in Luxury: Automobili Pininfarina Recognised With Three International Awards

[img]http://phpstack-911252-3168991.cloudwaysapps.com/api/ImageRender/DownloadFile?resourceId=5528a50f-f9b1-44f9-8a6f-486535076509&size=3[/img]

THỦ THUẬT HAY

Cách sửa lỗi Outlook There is no email program associated Windows 10

Trong quá trình sử dụng Outlook trên Windows 10, việc gặp phải mỗi số lỗi sẽ thường xuyên xảy ra, trong đó có There is no email program associated to perform the requested action.

Chuyển đổi tỷ giá ngoại tệ trên Android

Chuyển đổi ngoại tệ sang tiền tệ của Việt Nam là nhu cầu cần thiết, đặc biệt khi đi du lịch, du học hoặc trao đổi hàng hóa, tiền tệ. Trong khi các công cụ tìm kiếm như Bing hay Google cho bạn biết kết quả một cách dễ

Facebook Messenger có khá nhiều tính năng hữu ích

Facebook và Messenger đang dần tách ra thành 2 ứng dụng độc lập, nếu đang khóa trang Facebook bạn vẫn có thể nhắn tin với bạn bè ngay trên Messenger.

Cách nhắn tin Zalo không cần tải phần mềm

Hôm nay mình sẽ hướng dẫn các bạn cách sử dụng Zalo bằng trình duyệt web mà không cần cài đặt phần mềm, giúp các bạn thoái mái chat chit ngay trên...

Giao diện sắc màu hài hòa với RockoX v1.3

Được đầu tư khá nhiều thời gian vào bố cục, màu sắc giao diện RockoX được giới phân tích đánh giá khá cao. Thiết kế giao diện trẻ trung, không quá rồi phù hợp xây dựng Website đồ họa, website teen...

ĐÁNH GIÁ NHANH

Đánh giá OPPO F5: Lựa chọn khá hoàn hảo trong phân khúc tầm trung

Nếu bạn là một người theo dõi thường xuyên các sản phẩm của OPPO sẽ nhận ra rằng trong những năm trở lại đây, thương hiệu di động này không thay đổi quá nhiều phần mặt lưng cho sản phẩm.

So sánh iPhone 13 Pro Max và iPhone 12 Pro Max: Có nên nâng cấp không?

iPhone 13 Pro Max sở hữu ngoại hình tương tự iPhone 12 Pro Max khiến không ít người phân vân khi lựa chọn. Trong bài viết dưới đây mình sẽ đi so sánh iPhone 13 Pro Max và iPhone 12 Pro Max để tìm ra sự khác biệt giữa

Đánh giá Xiaomi Redmi EarBuds 3 Pro: Tai nghe sở hữu chip Qualcomm xịn sò, thời lượng pin lên tới 30 tiếng, giá chưa đến 1 triệu đồng

Vừa qua, Xiaomi đã chính thức trình làng mẫu tai nghe không dây mới nhất có tên gọi Redmi EarBuds 3 Pro. Sản phẩm không chỉ sở hữu vẻ ngoài trẻ trung với nhiều tùy chọn màu cá tính, mà nó còn được trang bị nhiều tính