KFC Canada Proves Any Season is Bucket Season With World’s First Winterized Outdoor Basketball Court


KFC Canada Proves Any Season is Bucket Season With World’s First Winterized Outdoor Basketball Court

TORONTO, Jan. 25, 2023 (GLOBE NEWSWIRE) -- No one knows buckets like KFC. For decades, Canadians have gathered around KFC’s iconic bucket to share a meal. Now, KFC is rallying Canadians around their shared passion for buckets through basketball in a definitively Canadian way, with the KFCourt, the world’s first winterized basketball court.

While winter is usually considered off season for outdoor courts, KFC believes that nothing should stand in the way of Canadians and their love of buckets. That’s why KFC has created the KFCourt, a winter-friendly basketball court located under one of Canada’s busiest highways, the Gardiner Expressway, at The Bentway.

Reimagining KFC’s iconic chicken bucket as a playable NBA Regulation Size Bucket (RSB), Canadians can come down for a game of pickup or pick up some fresh skills from local hoopers. With the help of the basketball community and Toronto Raptor Gary Trent Jr., who will be making a courtside appearance to teach local fans how to get buckets like him, the month-long activation is giving Canadians a new place to play the game they love.

“Canadians love for Finger Lickin’ Good buckets is only matched by their love of buckets on the basketball court,” says Azim Akhtar, Director of Marketing, KFC Canada. “That’s why we wanted to bring these two worlds together like only KFC can and create an epic winterized court that feeds Canadians’ growing passion for basketball.”

Concerned about the cold? Don’t be chicken! The custom court has everything you need to ball hard:

  • Pre-warmed basketballs upon arrival;
  • Rotating DJs on select Fridays and Saturdays courtesy of LiveNation;
  • A Pepsi Sponsored Warming Centre with heaters and refreshments;
  • KFC samples on select days, as well as an UberEats promo code for a future KFC order.

To keep you as crispy as a hot bucket of delicious fried chicken, guests can also gear up in custom, limited edition, Number 11 Puffer Jerseys (honouring the favourite herbs & spices).

KFC is donating court time to local basketball community groups to run their programs, and offering up $5 bookable time slots with funds going to Jump Thru Hoops. Located at The Bentway (800 Fleet Street), running Jan. 26 – Feb. 22, 2023, KFCourt will be open seven days a week to the public, snow or shine. Visit KFCourt.ca for complete details and instructions on how to reserve your spot. Staff on site will be available to answer any questions or join you for a game.

As part of this 360-campaign, KFC is offering crave-worthy game night offers. Through the KFC App and on KFC.ca, consumers will save $5 when they spend $25 on game nights, starting February 13. KFC's Buckets Are Life campaign can be seen and heard through high impact Out of Home, TV and OLV, partnerships with The Scarborough Shooting Stars, The Raptors Show on Sportsnet, BarDown on TikTok, and The Score, and across KFC Canada’s Instagram, Facebook, TikTok and YouTube channels.

For official KFC Buckets Are Life imagery, please click here.

For further information please contact:  
Katie Mills, Narrative, katie.mills@narrative.ca    
Holly Wilks, Narrative, holly.wilks@narrative.ca 

About KFC Canada 
Founded by Colonel Harland Sanders in 1952, KFC is now the world's most popular chain of chicken restaurants. To this day the Colonel's own blend of 11 herbs and spices is still used to season our Original Recipe® chicken and it still remains a very closely guarded secret. KFC's specialty is our famous Original Recipe® chicken, but we also feature a variety of freshly prepared sandwiches and wraps, on the go snack items, home-style sides, desserts and beverages. Today KFC Corporation is a subsidiary of YUM! Brands Inc. and operates more than 23,000 restaurants in more than 140 countries and territories around the world including more than 600 locations right here in Canada. To learn more about KFC Canada, visit our website www.kfc.ca

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/66322da6-9e42-486c-abb6-9caf2a7c144f


TIN LIÊN QUAN

Media Alert - NBA Star Gary Trent Jr. Braves Canadian

Caption: NBA Star Gary Trent Jr. gets buckets with Toronto fans at KFCourt, the world’s first outdoor winterized basketball court TORONTO, Feb. 10,...

Sunwing is ready to bring on the summer celebrations with

Customers can take advantage of early summer savings on their favourite resorts in sought-after tropical destinations...

Cumulus Media’s Westwood One Presents Audio Coverage of

Coverage Includes 23 Games between Saturday, March 4th and Sunday, March 12th, 2023...

Softwoods Explains Why Outdoor Extensions Should Be Built

When it comes to decking, outdoor builder Softwoods is the expert. Here, they explain why timber should be the material of choice for outdoor extensions....

Experts Explain How Outdoor Home Improvements Can Increase

In a tumultuous time for the property market, making outdoor improvements is a simple way to add value to any home....

Israeli Court Rejects Bistricer’s Murchinson Motion In

Court Hearing is set to June 18th, 2023...

Consumer Trends Set to Define Travel This Year, According

The travel industry is adapting to new trends driven by new consumer demands as the sector continues its post-pandemic recovery....

THỦ THUẬT HAY

Cách tắt lớp phủ màn hình Samsung, Sony, Xiaomi, Huawei

Lớp phủ màn hình thường có ở những điện thoại Android 6.0 trở lên. Lớp phủ có nhiệm vụ sắp xếp các ứng dụng chạy nền trên điện thoại của bạn theo thứ tự ưu tiên.

Cách dùng nhóm Tab trên Safari iOS 15 để bạn dễ dàng quản lý hơn

Safari được cập nhật tính năng nhóm Tab (Tab Group) trên iOS 15, giúp quản lý dễ dàng hơn khi duyệt web trên iPhone. Sau đây là cách dùng nhóm Tab trên Safari nhé!

Hướng dẫn cách cài Poco Launcher cực nhanh lên các thiết bị Xiaomi

Xiaomi cho biết giao diện Poco Launcher này sẽ được chính thức lên kệ tại Play Store giúp người dùng Xiaomi dễ dàng tiếp cận và cài đặt hơn nhưng nếu bạn là người đam mê công nghệ chắc chắn sẽ muốn tải ngay giao diện

Hướng dẫn format USB Pendrives bằng Command Prompt

Theo mặc định, thông thường người dùng Windows có thể Format ổ cứng, thẻ nhớ hay USB bằng cách click chuột phải vào đó rồi click chọn tùy chọn Format.

TOP 5 game bóng đá Offline cho Android hay nhất 2021

Những tựa game bóng đá Offline cho Android dưới đây hứa hẹn đem đến cho bạn nhiều trải nghiệm giải trí tuyệt vời trong thời gian thực mà không cần kết nối mạng. TOP 5 game bóng đá Offline cho Android hay nhất 2021

ĐÁNH GIÁ NHANH

So sánh thiết kế Sharp Aquos S2 và iPhone X: Những smartphone tiên phong cho xu hướng tràn viền

Trước khi đi vào phần so sánh chi tiết, TCN muốn gửi đến quý độc giả một thông tin. Đó là ngày ra mắt toàn cầu của Sharp Aquos S2 là ngày 8 tháng 8 2017, trong khi đó iPhone X được ra mắt toàn cầu vào ngày 12 tháng 9

Đánh giá nhanh OnePlus 3T: Flagship có mức giá tốt nhất hiện nay

Trong bài viết, sẽ đánh giá nhanh chiếc điện thoại OnePlus 3T mới đến từ Trung Quốc, đây được coi là flagship có mức giá hấp dẫn nhất hiện nay.

Đánh giá Philips S327 và S329: Đáng lựa chọn cho ai mới chuyển qua dùng smartphone

Phía sau của máy được bo cong khá mềm mại trải dài từ mặt lưng cho tới phần viền máy. Tổng cộng hai điểm trên đã đem đến cho sản phẩm một cảm giác cầm nắm dễ chịu.